New Release! No.127 adidas NMD R1 Mask #ORIGINALis

Originality. Something that seems both lost and yet rediscovered in a world made up of 7 billion individuals. OG to originality, adidas Originals just launched it’s “ORIGINAL is never finished” campaign: We feature visionaries from the worlds of music, art, skate, and sport. Reaffirming the notion original is never finished, the film features a remix of…

A New Look for ShopFreehand.com

The official Freehand Profit online shop got a new look over the weekend, and to celebrate the fresh you can save 15% store wide, today through Thursday, use F52RFRSH at Checkout.   And with newly marked down pieces like Jordan 3 Gas Mask key chains, you won’t want to miss your chance to grab a…

Freehand Profit talks with APlus.com

“We have such an aversion to failure these days,” Lockwood says, “but you have to throw out a lot of bad ideas, and even some good ones, before you discover something really great.” Yesterday I had the pleasure of speaking with Zayda Rivera from APlus.com, we discussed origins and destinations as well as intent and…

New Release! No.123 Tiffany SB Dunk Low Mask

“Wait, wait, wait… Freehand, I thought you said you don’t use a shoe twice. Haven’t you already made a Nike SB x Diamond Supply mask?” – you say. That is, if you’ve been paying attention. And you’d be right. My 83rd sneaker mask was a gas mask made from the fondly nicknamed “Tiffany” Dunk Highs…

New Photos! 3Lab5 Hellafant Gas Mask

I’ve been keeping something special on ice and since it’s the 1 year anniversary of the release on my 100th sneaker mask here’s a look at never before seen, unreleased photos of No.100, the 3Lab5 Hellafant Gas Mask. Since it’s release it has been featured in USA Today and reset the tone for many masks to follow….

New Release! No. 125: Sport Blue III Gas Mask

“Each mask I create reflects its own heroes and demons – because within each of us, and therefore as a society as a whole, we constantly search for our humanity between our hopes and fears. Our modern culture is not without rituals, these masks and the sacrifice of coveted sneakers are a way of examining…

Pre-Orders Now Up! Yeezy Horus Art Action Figure

Pre-orders went up tonight on ShopFreehand.com for my 3rd art figure. Links to Yeezy Horus Mask Photos : Part 1 / Part 2 / Part 3 Based on the 118th sneaker mask, which was made from custom golden Yeezy IIs, the newest art figure is the first articulated by Freehand Profit. That means it has…

Golden Yeezy II Horus Mask Pt.III

The Pharaohs of Ancient Egypt were the embodiment of Horus, the falcon-headed sun God (which is the Greek name, in Ancient Egyptian he was referred to as “Heru”). Son of Osiris and Isis, brother of Set, his miracle birth (thousands of years before Christ) brings some to believe Horus is the basis for the story…

Golden Yeezy II Horus Mask Pt. II

Yesterday I unveiled my 118th sneaker mask, made from custom golden Yeezy IIs. Today I’m bringing you photos I took of it while in NYC earlier this summer. Along with the Yeezy Horus mask I also photographed the 5Lab3 Iron Man helmet and a soon to be released Command Force Stormtrooper. The shoot went down with the help…

New Release! No.118 : Golden Yeezy II Horus Mask

My 118th sneaker mask marks another important milestone, the destruction of one of the most coveted sneakers in the world today. Pairs of the shoe retailed at $250 when they released, but today resale prices can cost you as much as $5000. The Nike Yeezy 2. Not your typical sneaker mask, @zaiddahabi sent me his custom golden…

New Release! No.121 : Way of Wade 4 “Chinese New Year”

My 121st sneaker mask was made from a single pair of “Chinese New Year” Way of Wade 4s by Li-Ning. This mask, like masks 119 & 120, were commissioned by the Chinese athletics company and will be on display in Hong Kong. The masks I make are a reflection of our modern culture through an ageless…

New Release! No. 120: Way of Wade 4 “Overtown” Mask

Back to back mask releases?! Best believe. I’ve got lots of new sneaker masks to share with you, this week brings a Way of Wade 4 trio. Round 1 was crafted from the “Screw” color way, today Round 2 releases made of the “Overtown” color way. The Way of Wade 4 masks were commissioned by…

New Release! No.119: Way of Wade 4 “Screw” Mask

Last December I had the pleasure of working with the Li-Ning brand for Art Basel Miami, I’m glad to say that since those first 5 masks they commissioned 3 more be made from their Way of Wade 4 model. The WoW4 is of course the signature basketball sneaker of Dwyane Wade, who has now left…

@Reshoevn8r Art by @FreehandProfit & @BetsyVanDeusen

Earlier this summer the sneaker cleaner brand Reshoevn8r held an art contest for all the talented sneakerheads out there with a $1000 Grand Prize! The winners were announced recently and we’re excited to unveil our entries. Congrats to the winners! Freehand Profit: Folks may be surprised that the entry wasn’t a sneaker mask – but…

@Mache275 x @FreehandProfit Iron Man Set

I’m proud to present the very first Mache Customs x Freehand Profit collaboration. Orchestrated by @D1ooy (a shared client), one of the best known sneaker customizers in the world, @Mache275, transformed the 5Lab3 “War Machine” Helmet and arm into the Avenger himself, Iron Man. A project a LONG time in the making. My guy @freehandprofit and I cooked…

War Machine Helmet made from Air Jordans

Yesterday the first photos were released of the Jordan 5Lab3 Iron Man / War Machine by Freehand Profit. Today we get a better look at his 117th sneaker mask, worn by Eli “Lantern” Neal ( @eli_lantern_neal ) as well as a first look at the arc reactor that Freehand Profit built to accompany the helmet…

Iron Man helmet made from Jordan 5Lab3s

Over the next few days photos will be releasing of another milestone piece. The 117th sneaker mask by Freehand Profit is crafted from four pairs of Jordan 5Lab3s. The helmet is accompanied by a gauntlet (arm), both of which feature working mechanics and lights. It was commissioned by an existing collector ( @d1ooy – who sacrificed a pair…

No.114: Hemp SB Triceratops Gas Mask

It’s time to smoke. Well, if I’m being honest with y’all… it’s always time to smoke. Today being the stoner’s holiday of course I’m bringing you a new mask to celebrate. This is my fourth sneaker mask that functions as a smoke device, in chronological order: No.11 Cheech & Chong SB Gas Mask, No. 82…

New Release! Terracotta Warrior LeBron 11 Gas Mask

My 102nd sneaker mask was created for up and coming recording artist Kasey Framez. Made from a single pair of “Terracotta Warrior” LeBron 11s, the mask will become part of his musical persona as he prepares his debut album. Kasey came out to the Bay Area for our photo shoot and I talked more with him about…

Liquid Gold Air Max 1 Gas Mask

Being an avid fan of Nike Air Max sneakers, 1s and 90s especially, I’m happy to bring you another Air Max first in celebration of Air Max Day today. So strap on your favorite visible air unit and take a look at the long over due, very first Air Max 1 gas mask by Freehand…

Freehand Profit combines Kryptonite & Jordans

Just in time for the epic clash of Batman v. Superman, I took our signature Kryptonite recipe (containing real meteor crater dust) and cast the Jordan 1 Ostrich mask in the glowing effect. This first one will be a part of Ackshun Jackson’s monthly art show & party, with Bruce verse Clark as this show’s…

1 of 1 : “Cleveland Jade” Jordan 1 Mask

I created this “Cleveland Jade” cast resin Jordan 1 mask as an exclusive for @8and9 & @SneakerCon #Cleveland. Don’t miss your chance to own this 1 of a kind work of art this Saturday, only at the 8 and 9 Booth! The mask features metallic powder coats in the Cleveland Cavaliers “wine and gold” as well…

More photos of the DB5 Angler Fish Gas Mask

There was just too much to squeeze into one post so here’s another look at the DB5 Angler Fish mask that released yesterday on FreehandProfit.com. Also be sure to check out the footage of the live chop that went down at the 8 and 9 booth during Agenda Long Beach last year. That was definitely…