Great Scott! Nike MAG Sneaker Mask

Nike MAG Shark Gas Mask by Freehand Profit
The 154th sneaker mask created by Freehand Profit. Made from a single pair of 2011 Nike MAGs. Find out more about the work on

Still kind of speechless about this mask. I put so much energy into it, physically, mentally and emotionally. The Nike MAGs deserved that level of devotion. Not only iconic in the sneakerworld, the MAGs are a Holy Grail to anyone with a taste for 80s, time traveling, pop culture.

Nike MAG Shark Gas Mask by Freehand Profit

1989’s Back to the Future II brought Marty McFly back from his ’50s escapades only to throw him into 2015, introducing us to the Nike MAGs – a sky high-top sneaker with lights as bright as the future. And self-lacing themselves sealed the deal, these shoes WERE the future. It would be decades before fans would get their hands on them, or feet in them rather.


In 2011, Nike released 1,500 pairs exclusively on eBay – each of which sold for thousands and thousands of dollars. All to benefit the Michael J. Fox Foundation to fight Parkinson’s Disease. While the 2011 pairs did not auto-lace, in 2016 Nike brought a 27 year old dream to life, and the auto-lace MAGs released.

Nike MAG 1

History of Nike MAGs by COMPLEX

The Nike MAG mask is my 154th sneaker mask. It is made from a single pair of 2011 Nike MAGs – not deadstock, this pair had a divot in the ankle cap and a few lights out. Resurrecting them would be a challenge, I have worked with lights before but not on this scale. I wired EL panels as well as LEDs into the mask as I built it up.

IG Triptych FULL

A mini version of the Delorean time machine’s exhaust was built to counteract the weight of the shark’s massive teeth and nose. On the exhaust you’ll also see a mini Mr. Fusion (an eco friendly fuel source) and mini OUTTATIME license plate. You’ll also notice the teeth are embedded into a holographic gumline, which is made from Marty’s 2015 headwear.

Nike MAG Shark Gas Mask by Freehand Profit

The MAG mask was created for Kyle Tracy (@herbert_huckabee) of Field Extracts. If you’re fellow THC lover, do yourself a favor and check them out – top of the line. The MAG Shark will join his Hemp SB Triceratops, Tiff SB Reaper, and the SPRVLN MF DOOM SB mask – the four of them would make one helluva superhero team!

Kyles Fantastic Four Masks
Had a lil Photoshop fun with this, original by Arthur Adams. Click to see the original.

I wasn’t sure if folks would understand why I chose to transform the MAGs into a shark. Not only did the shoe’s colors lend itself to a Great White shark, but it’s actually a reference to BTTF II and when Marty first steps out into 2015 Hill Valley in the Nike MAGs.

Funny story: Donald Fullilove, Mayor Goldie Wilson himself showed up to the sneaker mask photo shoot. I (foolishly) explained to him why it’s a shark, he reminded me he knew full well because his scene followed right after. He also said it was one of the most creative things he’s seen come out of the BTTF canon, thanks Donald, that’s quite a compliment.




The Nike MAG mask was shot with help from our friends at snkrINC. Check out this video from our shoot together an be sure to subscribe to the snkrINC YouTube channel!

Special thanks to Adam from for all the help and for allowing me to include his Delorean in the mask shoot.




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