Freehand Profit re-imagines the SF AF1 Mids for NIKE SOHO

Over the past 35 years Nike’s Air Force 1 has seen a lot of changes. From lows, mids & highs to Lunar midsoles, flyknit uppers and SUPREME-ly stamped. The AF1 remains a staple of Hip-Hop and basketball culture. The recent introduction of the SF-AF1s was met with praise from the sneaker community and with Mids…

No.140 : DB6 Pit Bull Gas Mask

The DB6 Pit Bull Gas Mask was first displayed in Zurich, Switzerland at Sneakerness as part of Cadillac x Freehand Profit “Dare Greatly” artist feature. The one of a kind piece was commissioned by @d1ooy in the UK, and will accompany his other 2 custom sneaker masks (the DB5 Angler Fish & 5Lab3 Iron Man Helmet)….

AFEW x Diadora x Freehand Profit “Highly Addictive” Mask

German sneaker boutique, AFEW has a new collab with Diadora releasing April 22nd. To celebrate the release AFEW commissioned Freehand Profit, sneaker mask maker, to work his magic on the V7000 “Highly Addictive”. The mask, like the sneakers, play with the idea of our addiction to sneakers. Pills pop on the insole as well as…

New Sneaker Masks for Air Max Day 2017

March 26th marks a new type of holiday, a sneakerhead holiday – Air Max Day. This year Nike celebrates 30 years of Air Max. The Nike air bubble revolutionized the industry, and my personal collection. With Air Max 1, 90s plus Jordan 3s and 5s monopolizing my sneaker obsession that little pill shaped window is…

No.128: Gel Lyte III “Reshoevn8r” Gas Mask

IF, and that’s a big “if”, there’s one way to spot a true sneakerhead… it’s clean kicks. Whether it’s basketball sneakers, luxury brand silhouettes, cross trainers, runners… if you got a love for what’s on your feet it’s important to keep them clean. Luckily Reshoevn8r has tons of ways to keep your shoes looking so…

No.132 adidas EQT Support ADV Gas Mask

Yesterday @adidasNYC and @FreehandProfit announced that, starting tomorrow (3/8), seven brand new sneaker masks will be on display at 115 Spring St. It has been an incredible experience to be a part of the adidas Originals #ORIGINALis campaign. In case somehow you missed the global rollout check out the write up from adidas and the video that…

A New Look for ShopFreehand.com

The official Freehand Profit online shop got a new look over the weekend, and to celebrate the fresh you can save 15% store wide, today through Thursday, use F52RFRSH at Checkout.   And with newly marked down pieces like Jordan 3 Gas Mask key chains, you won’t want to miss your chance to grab a…

Freehand Profit talks with APlus.com

“We have such an aversion to failure these days,” Lockwood says, “but you have to throw out a lot of bad ideas, and even some good ones, before you discover something really great.” Yesterday I had the pleasure of speaking with Zayda Rivera from APlus.com, we discussed origins and destinations as well as intent and…

New Photos! 3Lab5 Hellafant Gas Mask

I’ve been keeping something special on ice and since it’s the 1 year anniversary of the release on my 100th sneaker mask here’s a look at never before seen, unreleased photos of No.100, the 3Lab5 Hellafant Gas Mask. Since it’s release it has been featured in USA Today and reset the tone for many masks to follow….

New Release! No. 125: Sport Blue III Gas Mask

“Each mask I create reflects its own heroes and demons – because within each of us, and therefore as a society as a whole, we constantly search for our humanity between our hopes and fears. Our modern culture is not without rituals, these masks and the sacrifice of coveted sneakers are a way of examining…

No.114: Hemp SB Triceratops Gas Mask

It’s time to smoke. Well, if I’m being honest with y’all… it’s always time to smoke. Today being the stoner’s holiday of course I’m bringing you a new mask to celebrate. This is my fourth sneaker mask that functions as a smoke device, in chronological order: No.11 Cheech & Chong SB Gas Mask, No. 82…

More of sneaker mask No. 102!

The LeBron 11 “Terracotta Warrior” Gas Mask was Freehand Profit’s 102nd mask and created for recording artist Kasey Framez. Framez’ upcoming album entitled “Airosole” will feature a comic book illustration by Jose Molestina (@journeystudios) with the hero donning the mask by Freehand Profit. FP also designed a Guerrilla Art Squadron version which can be spotted in…

New Release! Terracotta Warrior LeBron 11 Gas Mask

My 102nd sneaker mask was created for up and coming recording artist Kasey Framez. Made from a single pair of “Terracotta Warrior” LeBron 11s, the mask will become part of his musical persona as he prepares his debut album. Kasey came out to the Bay Area for our photo shoot and I talked more with him about…

Liquid Gold Air Max 1 Gas Mask

Being an avid fan of Nike Air Max sneakers, 1s and 90s especially, I’m happy to bring you another Air Max first in celebration of Air Max Day today. So strap on your favorite visible air unit and take a look at the long over due, very first Air Max 1 gas mask by Freehand…

More photos of the DB5 Angler Fish Gas Mask

There was just too much to squeeze into one post so here’s another look at the DB5 Angler Fish mask that released yesterday on FreehandProfit.com. Also be sure to check out the footage of the live chop that went down at the 8 and 9 booth during Agenda Long Beach last year. That was definitely…

New Release! No.111 Doernbecher Jordan 5 “Angler Fish” Gas Mask

When first time sneaker mask collector, @d100y, proposed the destruction of a pair of Doernbecher Jordan 5s he knew what he was doing but wasn’t entirely sure where my creativity might take them. The UK sneakerhead asked me what visions came to mind when I thought of the DB5s on my Chopping Block. I looked over pictures…

More photos of the Air Max 95 Gas Mask

  My 101st sneaker mask released earlier this week – check out those photos here. As promised here’s another round of photos. Some close ups this time around, or as I’ve come to call them “floating head shots”. The Air Max 95 Gas Mask, made from a single pair, is a 1 of 1 and is…

New Mask! No. 101 Air Max 95 OG Neon Gas Mask

  What’s really important is in the quasi-artist statement below the gallery but first let me give you some facts about this mask and photo shoot. My 101st sneaker gas mask was created from a single pair of Nike Air Max 95s in the classic OG Neon colorway, I chose to opt for the premium ‘Animal’…

No.113: “Princess Mononoke” Asics Gel Lyte III Gas Mask

No.113: “Princess Mononoke” Asics Gel Lyte III Gas Mask Princess Mononoke is more than a film, it’s mythic, legendary, insightful and of course inspriational. When I was given the opportunity to be a part of a group art show with “Animation” as its theme I jumped at a chance to intepret San’s mask. It was modeled…

New Mask! No. 109 “Miami Rose” WoW3 Gas Mask

Like the other Way of Wade masks recently unveiled, this mask was a part of the Vibes305 event during Art Basel. Put together by Gil Green & 305 Films, I created 5 Way of Wade masks which were then passed on to talented video/photographers to invision and translate. The “Miami Rose” Way of Wade 3 Gas…

No.105 “Code Red” WoW3s Gas Mask

The red nubuck and black speckled, almost stingray-esque, suede upper transformed into the head of a dragon with the patterened lining engulfed into a ball of flame in the form of the air canister. Of course it’s sealed with the sole and finished with a 3M braided tail with glow in the dark #UNDSkull lace…

For The Win Interview with Freehand Profit

Check out Freehand Profit’s latest interview with Alysha Tsuji of For The Win (USA Today Sports). What a great way to follow up an epic Art Basel weekend in Miami… stay tuned for new mask releases this week! “A clean pair of sneakers on its own is a work of art. Sneakerheads will lineup for hours and…

New photos of the 3Lab5 Elephant Gas Mask

Want more of No.100? Check out this gallery of close ups, devil’s in the details. Number 100, known to long time supporters as the Hellafant mask, is made from 2 pairs of Jordan 3Lab5s. The ears are made from a Jordan Brand hoodie and also feature custom embroidery done at Imprint Revolution (the LA print shop…