AFEW x Diadora x Freehand Profit “Highly Addictive” Mask

German sneaker boutique, AFEW has a new collab with Diadora releasing April 22nd. To celebrate the release AFEW commissioned Freehand Profit, sneaker mask maker, to work his magic on the V7000 “Highly Addictive”. The mask, like the sneakers, play with the idea of our addiction to sneakers. Pills pop on the insole as well as…

No.132 adidas EQT Support ADV Gas Mask

Yesterday @adidasNYC and @FreehandProfit announced that, starting tomorrow (3/8), seven brand new sneaker masks will be on display at 115 Spring St. It has been an incredible experience to be a part of the adidas Originals #ORIGINALis campaign. In case somehow you missed the global rollout check out the write up from adidas and the video that…

No.133 adidas EQT Support ADV Mask

The word is finally out, I’ve been eager to share the news and the new masks with you all. There’s SEVEN new adidas Originals masks to share with you and I’ll be unveiling those throughout the week… but the big news is if you’re in NYC you can swing by the adidas Originals store in…

New Release! No.127 adidas NMD R1 Mask #ORIGINALis

Originality. Something that seems both lost and yet rediscovered in a world made up of 7 billion individuals. OG to originality, adidas Originals just launched it’s “ORIGINAL is never finished” campaign: We feature visionaries from the worlds of music, art, skate, and sport. Reaffirming the notion original is never finished, the film features a remix of…

Photos from DesignerCon 2016

I had an incredible time at DesignerCon 2016 and the impact made continues to spread. It is always a pleasure to bring my art to a new audience but had no idea just how positive the feedback would be. Over the course of the 2 day convention of artists, designers, toys and collectibles, I chose…

New Release! No.123 Tiffany SB Dunk Low Mask

“Wait, wait, wait… Freehand, I thought you said you don’t use a shoe twice. Haven’t you already made a Nike SB x Diamond Supply mask?” – you say. That is, if you’ve been paying attention. And you’d be right. My 83rd sneaker mask was a gas mask made from the fondly nicknamed “Tiffany” Dunk Highs…

New Photos! 3Lab5 Hellafant Gas Mask

I’ve been keeping something special on ice and since it’s the 1 year anniversary of the release on my 100th sneaker mask here’s a look at never before seen, unreleased photos of No.100, the 3Lab5 Hellafant Gas Mask. Since it’s release it has been featured in USA Today and reset the tone for many masks to follow….

Golden Yeezy II Horus Mask Pt. II

Yesterday I unveiled my 118th sneaker mask, made from custom golden Yeezy IIs. Today I’m bringing you photos I took of it while in NYC earlier this summer. Along with the Yeezy Horus mask I also photographed the 5Lab3 Iron Man helmet and a soon to be released Command Force Stormtrooper. The shoot went down with the help…

New Release! No.121 : Way of Wade 4 “Chinese New Year”

My 121st sneaker mask was made from a single pair of “Chinese New Year” Way of Wade 4s by Li-Ning. This mask, like masks 119 & 120, were commissioned by the Chinese athletics company and will be on display in Hong Kong. The masks I make are a reflection of our modern culture through an ageless…

New Release! No. 120: Way of Wade 4 “Overtown” Mask

Back to back mask releases?! Best believe. I’ve got lots of new sneaker masks to share with you, this week brings a Way of Wade 4 trio. Round 1 was crafted from the “Screw” color way, today Round 2 releases made of the “Overtown” color way. The Way of Wade 4 masks were commissioned by…

New Release! No.119: Way of Wade 4 “Screw” Mask

Last December I had the pleasure of working with the Li-Ning brand for Art Basel Miami, I’m glad to say that since those first 5 masks they commissioned 3 more be made from their Way of Wade 4 model. The WoW4 is of course the signature basketball sneaker of Dwyane Wade, who has now left…

Iron Man helmet made from Jordan 5Lab3s

Over the next few days photos will be releasing of another milestone piece. The 117th sneaker mask by Freehand Profit is crafted from four pairs of Jordan 5Lab3s. The helmet is accompanied by a gauntlet (arm), both of which feature working mechanics and lights. It was commissioned by an existing collector ( @d1ooy – who sacrificed a pair…

New Release! Terracotta Warrior LeBron 11 Gas Mask

My 102nd sneaker mask was created for up and coming recording artist Kasey Framez. Made from a single pair of “Terracotta Warrior” LeBron 11s, the mask will become part of his musical persona as he prepares his debut album. Kasey came out to the Bay Area for our photo shoot and I talked more with him about…

Liquid Gold Air Max 1 Gas Mask

Being an avid fan of Nike Air Max sneakers, 1s and 90s especially, I’m happy to bring you another Air Max first in celebration of Air Max Day today. So strap on your favorite visible air unit and take a look at the long over due, very first Air Max 1 gas mask by Freehand…

New Release! No.111 Doernbecher Jordan 5 “Angler Fish” Gas Mask

When first time sneaker mask collector, @d100y, proposed the destruction of a pair of Doernbecher Jordan 5s he knew what he was doing but wasn’t entirely sure where my creativity might take them. The UK sneakerhead asked me what visions came to mind when I thought of the DB5s on my Chopping Block. I looked over pictures…

The Freehand Files: No.87 Strange Music x Freehand Profit Mask

Where some visual artists might list Rothko, Basquiat or Van Gogh as their most influential artists – my list would be more like Outkast, Big Pun, Nas, Pac. I got love for my fellow visual artists, I have been inspired by the likes of Sandy Skoglund, Mike Thompson and DAIM but truth be told I’ve…

The Freehand Files: No.86 Stealth 3 Gas Mask

Alongside the new and never before seen masks that I’m releasing this week, I will be wrapping up my remastered series -The Freehand Files. Not only has it been educational for new viewers, it’s been an excellent chance for me to reflect on the work and to better expand on the ongoing artist statement that my blog is…

NEW RELEASE! The Freehand Files: No.98 The @Sneaker_Pimps Gas Mask

Kickin’ off a big week! Leading up to the release of my 100th sneaker mask, an elephant gas mask made from 3Lab5s inspired by my “Hellafant” design (from my Guerrilla Art Squadron series). That drops at 10/29 at midnight so get prepared… Each night until then I’ll be bringing you another never before seen sneaker…

The Freehand Files: No.80 Jordan Playoff VIII Gas Mask

The Playoff 8 Gas Mask originally released September 15, 2014. Normally I add a little more insight to the writing aspect on these remastered photos but well it’s Friday night and I still have more work to do. Plus I summed it up rather well the first time around, here’s an excerpt: “Appropriately enough, the…

The Freehand Files: No.78 Doernbecher IX Gas Mask

Originally released August 15, 2014, the Doernbecher IX Gas Mask is one of my favorite photo shoots. I painted the winged background using a last minute stencil I cut. The body paint was a completely new aspect to the photo shoot as well and I think it all came together very well. I also really enjoyed…

SOLE OBSESSED X FREEHAND PROFIT AT RED BRICK BREWING CO. ATLANTA

SOLE OBSESSED X FREEHAND PROFIT AT RED BRICK BREWING CO. ATLANTA “The Way of the Masks”, a Freehand Profit art show pop up presented by Sole Obsessed kicked off Friday night at Red Brick Brewery. Folks from as far as Mississippi and New York were in attendance at the Atlanta event. Those that made it…

The Freehand Files: Boba Fett SB Dunk Helmet

Took a few days off to focus my energies on my 100th sneaker mask, with that well under way I’m feeling recharged and happy to be back to my daily creative routines. (Especially once Betsy and I reconfigure the office, the current work flow needs a reboot.) The Boba Fett SB Dunk Helmet originally debuted…

The Freehand Files : No.008 : Dia de los Cortez

This sneaker gas mask is truly unique, unlike the other 99 can be worn but this Dia de los Muertos (Day of the Dead) inspired piece has a skull built into this mask made from Nike Cortez. I gave this piece to my tattoo artist – Isaiah ‘BooBoo’ Negrete, a very talented artist at the…