No. 137 adidas EQT Support Ultra Mask

Seven new masks made from adidas Originals sneakers are now on display with @adidasNYC at 115 Spring St. The exhibit, titled “SNEAKERHEADS by FREEHAND PROFIT”, will be up through 3/21. “Even in limited editions the sneakers are mass produced for the most part, so sacrificing a few pairs to create something one of a kind is…

No.136: adidas EQT Support 93/17 Mask

“My love for sneakers comes from my life long love of Hip-Hop and Hip-Hop culture. I grew up firmly believing in the 4 elements (Graffiti/DJing/Breaking/MCing) and that the 5th element was participation. It wasn’t enough to listen, Hip-Hop is a community as well as a culture so it’s important to add to it. This is…

No.135 : adidas Dragon OG Mask

“Personally, as a Hip-Hop head, the adidas Superstar was the first sneaker I remember hunting in high school, looking high and low for a pair with red stripes. My friend came back from a trip out of town with a pair and I was devastated. Later, during MASK365 I chose a pair of Def Jam…

No.134: Solar Red NMD Mask

Another one! Today marks the opening of the SNEAKERHEADS by Freehand Profit exhibit at @adidasNYC 115 SPRING ST. If you’re in NYC be sure to stop by sometime between now and the 21st for a look at 7 new and unique sneaker masks made from @adidasOriginals. By now you’ve likely seen the NMD masks I…

New Release! No.127 adidas NMD R1 Mask #ORIGINALis

Originality. Something that seems both lost and yet rediscovered in a world made up of 7 billion individuals. OG to originality, adidas Originals just launched it’s “ORIGINAL is never finished” campaign: We feature visionaries from the worlds of music, art, skate, and sport. Reaffirming the notion original is never finished, the film features a remix of…

Freehand Profit talks with APlus.com

“We have such an aversion to failure these days,” Lockwood says, “but you have to throw out a lot of bad ideas, and even some good ones, before you discover something really great.” Yesterday I had the pleasure of speaking with Zayda Rivera from APlus.com, we discussed origins and destinations as well as intent and…

New Release! No.123 Tiffany SB Dunk Low Mask

“Wait, wait, wait… Freehand, I thought you said you don’t use a shoe twice. Haven’t you already made a Nike SB x Diamond Supply mask?” – you say. That is, if you’ve been paying attention. And you’d be right. My 83rd sneaker mask was a gas mask made from the fondly nicknamed “Tiffany” Dunk Highs…

Golden Yeezy II Horus Mask Pt.III

The Pharaohs of Ancient Egypt were the embodiment of Horus, the falcon-headed sun God (which is the Greek name, in Ancient Egyptian he was referred to as “Heru”). Son of Osiris and Isis, brother of Set, his miracle birth (thousands of years before Christ) brings some to believe Horus is the basis for the story…

Golden Yeezy II Horus Mask Pt. II

Yesterday I unveiled my 118th sneaker mask, made from custom golden Yeezy IIs. Today I’m bringing you photos I took of it while in NYC earlier this summer. Along with the Yeezy Horus mask I also photographed the 5Lab3 Iron Man helmet and a soon to be released Command Force Stormtrooper. The shoot went down with the help…

New Release! No.121 : Way of Wade 4 “Chinese New Year”

My 121st sneaker mask was made from a single pair of “Chinese New Year” Way of Wade 4s by Li-Ning. This mask, like masks 119 & 120, were commissioned by the Chinese athletics company and will be on display in Hong Kong. The masks I make are a reflection of our modern culture through an ageless…

New Release! No. 120: Way of Wade 4 “Overtown” Mask

Back to back mask releases?! Best believe. I’ve got lots of new sneaker masks to share with you, this week brings a Way of Wade 4 trio. Round 1 was crafted from the “Screw” color way, today Round 2 releases made of the “Overtown” color way. The Way of Wade 4 masks were commissioned by…

New Release! No.119: Way of Wade 4 “Screw” Mask

Last December I had the pleasure of working with the Li-Ning brand for Art Basel Miami, I’m glad to say that since those first 5 masks they commissioned 3 more be made from their Way of Wade 4 model. The WoW4 is of course the signature basketball sneaker of Dwyane Wade, who has now left…

Iron Man helmet made from Jordan 5Lab3s

Over the next few days photos will be releasing of another milestone piece. The 117th sneaker mask by Freehand Profit is crafted from four pairs of Jordan 5Lab3s. The helmet is accompanied by a gauntlet (arm), both of which feature working mechanics and lights. It was commissioned by an existing collector ( @d1ooy – who sacrificed a pair…

No.114: Hemp SB Triceratops Gas Mask

It’s time to smoke. Well, if I’m being honest with y’all… it’s always time to smoke. Today being the stoner’s holiday of course I’m bringing you a new mask to celebrate. This is my fourth sneaker mask that functions as a smoke device, in chronological order: No.11 Cheech & Chong SB Gas Mask, No. 82…

More of sneaker mask No. 102!

The LeBron 11 “Terracotta Warrior” Gas Mask was Freehand Profit’s 102nd mask and created for recording artist Kasey Framez. Framez’ upcoming album entitled “Airosole” will feature a comic book illustration by Jose Molestina (@journeystudios) with the hero donning the mask by Freehand Profit. FP also designed a Guerrilla Art Squadron version which can be spotted in…

New Release! Terracotta Warrior LeBron 11 Gas Mask

My 102nd sneaker mask was created for up and coming recording artist Kasey Framez. Made from a single pair of “Terracotta Warrior” LeBron 11s, the mask will become part of his musical persona as he prepares his debut album. Kasey came out to the Bay Area for our photo shoot and I talked more with him about…

Liquid Gold Air Max 1 Gas Mask

Being an avid fan of Nike Air Max sneakers, 1s and 90s especially, I’m happy to bring you another Air Max first in celebration of Air Max Day today. So strap on your favorite visible air unit and take a look at the long over due, very first Air Max 1 gas mask by Freehand…

Freehand Profit combines Kryptonite & Jordans

Just in time for the epic clash of Batman v. Superman, I took our signature Kryptonite recipe (containing real meteor crater dust) and cast the Jordan 1 Ostrich mask in the glowing effect. This first one will be a part of Ackshun Jackson’s monthly art show & party, with Bruce verse Clark as this show’s…

More photos of the Air Max 95 Gas Mask

  My 101st sneaker mask released earlier this week – check out those photos here. As promised here’s another round of photos. Some close ups this time around, or as I’ve come to call them “floating head shots”. The Air Max 95 Gas Mask, made from a single pair, is a 1 of 1 and is…

New Mask! No. 101 Air Max 95 OG Neon Gas Mask

  What’s really important is in the quasi-artist statement below the gallery but first let me give you some facts about this mask and photo shoot. My 101st sneaker gas mask was created from a single pair of Nike Air Max 95s in the classic OG Neon colorway, I chose to opt for the premium ‘Animal’…

No.108 “Veterans Day” WoW4 Mask

Today is Dwyane Wade’s birthday so I thought it fitting to release photos of the fifth Way of Wade mask. Like the other 4, recently released here on FREEHANDPROFIT.com, this mask was a part of GAS FACE, a group art show I was a part of during Art Basel 2015 in Miami. The event was…

New photos of the 3Lab5 Elephant Gas Mask

Want more of No.100? Check out this gallery of close ups, devil’s in the details. Number 100, known to long time supporters as the Hellafant mask, is made from 2 pairs of Jordan 3Lab5s. The ears are made from a Jordan Brand hoodie and also feature custom embroidery done at Imprint Revolution (the LA print shop…