No.112: Nike SB PRod 7 Gas Mask

  It will come as no surprise that my biggest inspiration has always been Hip-Hop. I was 10 years old in ’93 and the newest in Hip-Hop would be considered one of the Golden Eras of Hip-Hop, even nearly 25 years later many die-hards hold music released in the years to come as the standard…

No.147: Pinnacle Jordan I/IV “Rengar” Sneaker Mask

What up folks? I got another new sneaker mask release for you this week. This one has been waiting on me to get around to editing the photos but the schedule in the studio is getting back to “normal”. So today I’m proud to share another unforgettable piece. A lion mask with 4 foot dreads,…

Freehand Profit re-imagines the SF AF1 Mids for NIKE SOHO

Over the past 35 years Nike’s Air Force 1 has seen a lot of changes. From lows, mids & highs to Lunar midsoles, flyknit uppers and SUPREME-ly stamped. The AF1 remains a staple of Hip-Hop and basketball culture. The recent introduction of the SF-AF1s was met with praise from the sneaker community and with Mids…

No.150: Puma Suede Classic Mask for Champs Sports

Keep the hits coming! Here’s another one of a kind sneaker mask release by Freehand Profit. This time it’s his 150th sneaker mask, created for Champs Sports from a few pairs of Pume Suede Classics. We could say more but let’s let him tell it, hit play on this epsiode of ILL-ustrated and then check…

No. 151: EQT Quetzalcoatl Sneaker Mask

Quetzalcoatl is a Mesoamerican deity who dates back before the Mayan and Aztec cultures, his name translated from the Nahuatl language means “feathered serpent”. Also known as La Serpiente Emplumada (The Plumed Serpent), worship of Quetzalcoatl at Teotihuacan was first recorded in 1st Century BC. Quetzalcoatl was a God of wind and wisdom. “When I…

Optimus Prime helmet made from sneakers!

Transformers: The Last Knight NOW IN THEATERS! I was invited to be a part of a sneaker art event at the Nice Kicks shop in Los Angeles last week. In celebration of the newest Transformers movie release I created a one of a kind Optimus Prime helmet from Nike Air Huaraches. More than meets the…

No.140 : DB6 Pit Bull Gas Mask

The DB6 Pit Bull Gas Mask was first displayed in Zurich, Switzerland at Sneakerness as part of Cadillac x Freehand Profit “Dare Greatly” artist feature. The one of a kind piece was commissioned by @d1ooy in the UK, and will accompany his other 2 custom sneaker masks (the DB5 Angler Fish & 5Lab3 Iron Man Helmet)….

AFEW x Diadora x Freehand Profit “Highly Addictive” Mask

German sneaker boutique, AFEW has a new collab with Diadora releasing April 22nd. To celebrate the release AFEW commissioned Freehand Profit, sneaker mask maker, to work his magic on the V7000 “Highly Addictive”. The mask, like the sneakers, play with the idea of our addiction to sneakers. Pills pop on the insole as well as…

No. 137 adidas EQT Support Ultra Mask

Seven new masks made from adidas Originals sneakers are now on display with @adidasNYC at 115 Spring St. The exhibit, titled “SNEAKERHEADS by FREEHAND PROFIT”, will be up through 3/21. “Even in limited editions the sneakers are mass produced for the most part, so sacrificing a few pairs to create something one of a kind is…

No.136: adidas EQT Support 93/17 Mask

“My love for sneakers comes from my life long love of Hip-Hop and Hip-Hop culture. I grew up firmly believing in the 4 elements (Graffiti/DJing/Breaking/MCing) and that the 5th element was participation. It wasn’t enough to listen, Hip-Hop is a community as well as a culture so it’s important to add to it. This is…

No.135 : adidas Dragon OG Mask

“Personally, as a Hip-Hop head, the adidas Superstar was the first sneaker I remember hunting in high school, looking high and low for a pair with red stripes. My friend came back from a trip out of town with a pair and I was devastated. Later, during MASK365 I chose a pair of Def Jam…

No.134: Solar Red NMD Mask

Another one! Today marks the opening of the SNEAKERHEADS by Freehand Profit exhibit at @adidasNYC 115 SPRING ST. If you’re in NYC be sure to stop by sometime between now and the 21st for a look at 7 new and unique sneaker masks made from @adidasOriginals. By now you’ve likely seen the NMD masks I…

New Release! No.127 adidas NMD R1 Mask #ORIGINALis

Originality. Something that seems both lost and yet rediscovered in a world made up of 7 billion individuals. OG to originality, adidas Originals just launched it’s “ORIGINAL is never finished” campaign: We feature visionaries from the worlds of music, art, skate, and sport. Reaffirming the notion original is never finished, the film features a remix of…

Freehand Profit talks with APlus.com

“We have such an aversion to failure these days,” Lockwood says, “but you have to throw out a lot of bad ideas, and even some good ones, before you discover something really great.” Yesterday I had the pleasure of speaking with Zayda Rivera from APlus.com, we discussed origins and destinations as well as intent and…

New Release! No.123 Tiffany SB Dunk Low Mask

“Wait, wait, wait… Freehand, I thought you said you don’t use a shoe twice. Haven’t you already made a Nike SB x Diamond Supply mask?” – you say. That is, if you’ve been paying attention. And you’d be right. My 83rd sneaker mask was a gas mask made from the fondly nicknamed “Tiffany” Dunk Highs…

Golden Yeezy II Horus Mask Pt.III

The Pharaohs of Ancient Egypt were the embodiment of Horus, the falcon-headed sun God (which is the Greek name, in Ancient Egyptian he was referred to as “Heru”). Son of Osiris and Isis, brother of Set, his miracle birth (thousands of years before Christ) brings some to believe Horus is the basis for the story…

Golden Yeezy II Horus Mask Pt. II

Yesterday I unveiled my 118th sneaker mask, made from custom golden Yeezy IIs. Today I’m bringing you photos I took of it while in NYC earlier this summer. Along with the Yeezy Horus mask I also photographed the 5Lab3 Iron Man helmet and a soon to be released Command Force Stormtrooper. The shoot went down with the help…

New Release! No.121 : Way of Wade 4 “Chinese New Year”

My 121st sneaker mask was made from a single pair of “Chinese New Year” Way of Wade 4s by Li-Ning. This mask, like masks 119 & 120, were commissioned by the Chinese athletics company and will be on display in Hong Kong. The masks I make are a reflection of our modern culture through an ageless…

New Release! No. 120: Way of Wade 4 “Overtown” Mask

Back to back mask releases?! Best believe. I’ve got lots of new sneaker masks to share with you, this week brings a Way of Wade 4 trio. Round 1 was crafted from the “Screw” color way, today Round 2 releases made of the “Overtown” color way. The Way of Wade 4 masks were commissioned by…

New Release! No.119: Way of Wade 4 “Screw” Mask

Last December I had the pleasure of working with the Li-Ning brand for Art Basel Miami, I’m glad to say that since those first 5 masks they commissioned 3 more be made from their Way of Wade 4 model. The WoW4 is of course the signature basketball sneaker of Dwyane Wade, who has now left…

Iron Man helmet made from Jordan 5Lab3s

Over the next few days photos will be releasing of another milestone piece. The 117th sneaker mask by Freehand Profit is crafted from four pairs of Jordan 5Lab3s. The helmet is accompanied by a gauntlet (arm), both of which feature working mechanics and lights. It was commissioned by an existing collector ( @d1ooy – who sacrificed a pair…

No.114: Hemp SB Triceratops Gas Mask

It’s time to smoke. Well, if I’m being honest with y’all… it’s always time to smoke. Today being the stoner’s holiday of course I’m bringing you a new mask to celebrate. This is my fourth sneaker mask that functions as a smoke device, in chronological order: No.11 Cheech & Chong SB Gas Mask, No. 82…