Cadillac Europe x Freehand Profit Sneaker Mask

This past weekend my passion for sneakers and masks took me all the way to Zurich, Switzerland for Sneakerness. Thanks to Cadillac Europe for inviting me to be their featured artist as part of their “Dare Greatly” campaign. Cadillac Europe commissioned a custom sneaker mask that would reflect Cadillac style, which attendees of Sneakerness Zurich…

#StarWarsDay! No.115 Command Force Stormtrooper Helmet

May the Fourth is a special day for all the scruffy nerf herders out there. A day to celebrate The Force and a galaxy far, far away. It may seem silly to outsiders, but let’s be honest if you’re not into Star Wars, you may be taking yourself too seriously. George Lucas forged a modern…

AFEW x Diadora x Freehand Profit “Highly Addictive” Mask

German sneaker boutique, AFEW has a new collab with Diadora releasing April 22nd. To celebrate the release AFEW commissioned Freehand Profit, sneaker mask maker, to work his magic on the V7000 “Highly Addictive”. The mask, like the sneakers, play with the idea of our addiction to sneakers. Pills pop on the insole as well as…

New Sneaker Masks for Air Max Day 2017

March 26th marks a new type of holiday, a sneakerhead holiday – Air Max Day. This year Nike celebrates 30 years of Air Max. The Nike air bubble revolutionized the industry, and my personal collection. With Air Max 1, 90s plus Jordan 3s and 5s monopolizing my sneaker obsession that little pill shaped window is…

No.128: Gel Lyte III “Reshoevn8r” Gas Mask

IF, and that’s a big “if”, there’s one way to spot a true sneakerhead… it’s clean kicks. Whether it’s basketball sneakers, luxury brand silhouettes, cross trainers, runners… if you got a love for what’s on your feet it’s important to keep them clean. Luckily Reshoevn8r has tons of ways to keep your shoes looking so…

No. 138 adidas NMD R2 PK Mask

As promised, today marks the 7th mask released in 7 days. All of them are a part of the SNEAKERHEADS by Freehand Profit exhibit now on display with @adidasNYC at 115 Spring St. If you can make it to NYC between now and the 21st you can see all 7 of the masks on display…

No. 137 adidas EQT Support Ultra Mask

Seven new masks made from adidas Originals sneakers are now on display with @adidasNYC at 115 Spring St. The exhibit, titled “SNEAKERHEADS by FREEHAND PROFIT”, will be up through 3/21. “Even in limited editions the sneakers are mass produced for the most part, so sacrificing a few pairs to create something one of a kind is…

No.136: adidas EQT Support 93/17 Mask

“My love for sneakers comes from my life long love of Hip-Hop and Hip-Hop culture. I grew up firmly believing in the 4 elements (Graffiti/DJing/Breaking/MCing) and that the 5th element was participation. It wasn’t enough to listen, Hip-Hop is a community as well as a culture so it’s important to add to it. This is…

No.135 : adidas Dragon OG Mask

“Personally, as a Hip-Hop head, the adidas Superstar was the first sneaker I remember hunting in high school, looking high and low for a pair with red stripes. My friend came back from a trip out of town with a pair and I was devastated. Later, during MASK365 I chose a pair of Def Jam…

No.134: Solar Red NMD Mask

Another one! Today marks the opening of the SNEAKERHEADS by Freehand Profit exhibit at @adidasNYC 115 SPRING ST. If you’re in NYC be sure to stop by sometime between now and the 21st for a look at 7 new and unique sneaker masks made from @adidasOriginals. By now you’ve likely seen the NMD masks I…

No.132 adidas EQT Support ADV Gas Mask

Yesterday @adidasNYC and @FreehandProfit announced that, starting tomorrow (3/8), seven brand new sneaker masks will be on display at 115 Spring St. It has been an incredible experience to be a part of the adidas Originals #ORIGINALis campaign. In case somehow you missed the global rollout check out the write up from adidas and the video that…

No.133 adidas EQT Support ADV Mask

The word is finally out, I’ve been eager to share the news and the new masks with you all. There’s SEVEN new adidas Originals masks to share with you and I’ll be unveiling those throughout the week… but the big news is if you’re in NYC you can swing by the adidas Originals store in…

PASTE Magazine Interview with Freehand Profit

I recently had the pleasure of speaking with Carolina Mesarina from PASTE Magazine. In my most recent interview we discuss my upcoming show at Rosewood, why art is important and where the work might lead me next… Paste: Do you hope to keep working with sneakers in the future? Are there any other materials you hope…

New Release! No.127 adidas NMD R1 Mask #ORIGINALis

Originality. Something that seems both lost and yet rediscovered in a world made up of 7 billion individuals. OG to originality, adidas Originals just launched it’s “ORIGINAL is never finished” campaign: We feature visionaries from the worlds of music, art, skate, and sport. Reaffirming the notion original is never finished, the film features a remix of…

A New Look for ShopFreehand.com

The official Freehand Profit online shop got a new look over the weekend, and to celebrate the fresh you can save 15% store wide, today through Thursday, use F52RFRSH at Checkout.   And with newly marked down pieces like Jordan 3 Gas Mask key chains, you won’t want to miss your chance to grab a…

Freehand Profit talks with APlus.com

“We have such an aversion to failure these days,” Lockwood says, “but you have to throw out a lot of bad ideas, and even some good ones, before you discover something really great.” Yesterday I had the pleasure of speaking with Zayda Rivera from APlus.com, we discussed origins and destinations as well as intent and…

Photos from DesignerCon 2016

I had an incredible time at DesignerCon 2016 and the impact made continues to spread. It is always a pleasure to bring my art to a new audience but had no idea just how positive the feedback would be. Over the course of the 2 day convention of artists, designers, toys and collectibles, I chose…

New Release! No.123 Tiffany SB Dunk Low Mask

“Wait, wait, wait… Freehand, I thought you said you don’t use a shoe twice. Haven’t you already made a Nike SB x Diamond Supply mask?” – you say. That is, if you’ve been paying attention. And you’d be right. My 83rd sneaker mask was a gas mask made from the fondly nicknamed “Tiffany” Dunk Highs…

New Photos! 3Lab5 Hellafant Gas Mask

I’ve been keeping something special on ice and since it’s the 1 year anniversary of the release on my 100th sneaker mask here’s a look at never before seen, unreleased photos of No.100, the 3Lab5 Hellafant Gas Mask. Since it’s release it has been featured in USA Today and reset the tone for many masks to follow….

New Release! No. 125: Sport Blue III Gas Mask

“Each mask I create reflects its own heroes and demons – because within each of us, and therefore as a society as a whole, we constantly search for our humanity between our hopes and fears. Our modern culture is not without rituals, these masks and the sacrifice of coveted sneakers are a way of examining…

Pre-Orders Now Up! Yeezy Horus Art Action Figure

Pre-orders went up tonight on ShopFreehand.com for my 3rd art figure. Links to Yeezy Horus Mask Photos : Part 1 / Part 2 / Part 3 Based on the 118th sneaker mask, which was made from custom golden Yeezy IIs, the newest art figure is the first articulated by Freehand Profit. That means it has…

Golden Yeezy II Horus Mask Pt.III

The Pharaohs of Ancient Egypt were the embodiment of Horus, the falcon-headed sun God (which is the Greek name, in Ancient Egyptian he was referred to as “Heru”). Son of Osiris and Isis, brother of Set, his miracle birth (thousands of years before Christ) brings some to believe Horus is the basis for the story…

Golden Yeezy II Horus Mask Pt. II

Yesterday I unveiled my 118th sneaker mask, made from custom golden Yeezy IIs. Today I’m bringing you photos I took of it while in NYC earlier this summer. Along with the Yeezy Horus mask I also photographed the 5Lab3 Iron Man helmet and a soon to be released Command Force Stormtrooper. The shoot went down with the help…