DB4 Brainiac Gas Mask

Happy 4:20 (PM) from Freehand Studios NorCal! Freehand Profit got his first taste of The Mile High City this past 4/20 (April 20, 2018). Between events, dabs and dank eats FP squeezed in some final shots of the DB4 Brainiac Gas Mask. So grab your carb cap, let’s break down the 174th sneaker mask by…

Versace Chain Reaction Gas Mask

Of the many great connections made through SNEAKERS (the book by Howie Kahn, Rodrigo Corral & Alex French) was meeting Salehe Bembury. We met in Los Angeles a few months back and he enlisted me to create one of my signature sneaker masks for Donatella Versace out of the upcoming Versace Chain Reactions. The Versace Chain Reaction…

snkrINC x FILA Sneaker Mask

I’ve had the experience of working with a lot of amazing sneaker people over the years. Few can compare to the energy & integrity that snkrINC has. When I found out they had their first sneaker collab on the way I was eager to get my blade in ’em. snkrINC is here to tell stories,…

No.168: BAU Blaze of Glory Mask

EWYK Eat what you kill. Eat. What. You. Kill. Eat what you grow, Eat what you sew, Eat til you burst with confidence n wealth, Consume knowledge for betterment of self. Eat what you see not what they sell Heed what I say or see y’all in Hell. Demons pull n angels push, Y’all don’t…

Darth Yeezy II Helmet

The long wait is over, not only do we have a brand new Star Wars movie releasing this week, but I’ve decided to finally unveil the Darth Yeezy sneaker mask! Everybody has a Kanye theory, here’s mine: Kanye West is the Darth Vader of Hip-Hop. Like the midi-chlorian infested young Annakin growing up on Tatooine…

Cadillac Europe x Freehand Profit Sneaker Mask

This past weekend my passion for sneakers and masks took me all the way to Zurich, Switzerland for Sneakerness. Thanks to Cadillac Europe for inviting me to be their featured artist as part of their “Dare Greatly” campaign. Cadillac Europe commissioned a custom sneaker mask that would reflect Cadillac style, which attendees of Sneakerness Zurich…

No. 137 adidas EQT Support Ultra Mask

Seven new masks made from adidas Originals sneakers are now on display with @adidasNYC at 115 Spring St. The exhibit, titled “SNEAKERHEADS by FREEHAND PROFIT”, will be up through 3/21. “Even in limited editions the sneakers are mass produced for the most part, so sacrificing a few pairs to create something one of a kind is…

No.135 : adidas Dragon OG Mask

“Personally, as a Hip-Hop head, the adidas Superstar was the first sneaker I remember hunting in high school, looking high and low for a pair with red stripes. My friend came back from a trip out of town with a pair and I was devastated. Later, during MASK365 I chose a pair of Def Jam…

New Release! No.127 adidas NMD R1 Mask #ORIGINALis

Originality. Something that seems both lost and yet rediscovered in a world made up of 7 billion individuals. OG to originality, adidas Originals just launched it’s “ORIGINAL is never finished” campaign: We feature visionaries from the worlds of music, art, skate, and sport. Reaffirming the notion original is never finished, the film features a remix of…

Freehand Profit talks with APlus.com

“We have such an aversion to failure these days,” Lockwood says, “but you have to throw out a lot of bad ideas, and even some good ones, before you discover something really great.” Yesterday I had the pleasure of speaking with Zayda Rivera from APlus.com, we discussed origins and destinations as well as intent and…

New Release! No.123 Tiffany SB Dunk Low Mask

“Wait, wait, wait… Freehand, I thought you said you don’t use a shoe twice. Haven’t you already made a Nike SB x Diamond Supply mask?” – you say. That is, if you’ve been paying attention. And you’d be right. My 83rd sneaker mask was a gas mask made from the fondly nicknamed “Tiffany” Dunk Highs…

New Photos! 3Lab5 Hellafant Gas Mask

I’ve been keeping something special on ice and since it’s the 1 year anniversary of the release on my 100th sneaker mask here’s a look at never before seen, unreleased photos of No.100, the 3Lab5 Hellafant Gas Mask. Since it’s release it has been featured in USA Today and reset the tone for many masks to follow….

New Release! No. 125: Sport Blue III Gas Mask

“Each mask I create reflects its own heroes and demons – because within each of us, and therefore as a society as a whole, we constantly search for our humanity between our hopes and fears. Our modern culture is not without rituals, these masks and the sacrifice of coveted sneakers are a way of examining…

Pre-Orders Now Up! Yeezy Horus Art Action Figure

Pre-orders went up tonight on ShopFreehand.com for my 3rd art figure. Links to Yeezy Horus Mask Photos : Part 1 / Part 2 / Part 3 Based on the 118th sneaker mask, which was made from custom golden Yeezy IIs, the newest art figure is the first articulated by Freehand Profit. That means it has…

Golden Yeezy II Horus Mask Pt.III

The Pharaohs of Ancient Egypt were the embodiment of Horus, the falcon-headed sun God (which is the Greek name, in Ancient Egyptian he was referred to as “Heru”). Son of Osiris and Isis, brother of Set, his miracle birth (thousands of years before Christ) brings some to believe Horus is the basis for the story…

Golden Yeezy II Horus Mask Pt. II

Yesterday I unveiled my 118th sneaker mask, made from custom golden Yeezy IIs. Today I’m bringing you photos I took of it while in NYC earlier this summer. Along with the Yeezy Horus mask I also photographed the 5Lab3 Iron Man helmet and a soon to be released Command Force Stormtrooper. The shoot went down with the help…

New Release! No.118 : Golden Yeezy II Horus Mask

My 118th sneaker mask marks another important milestone, the destruction of one of the most coveted sneakers in the world today. Pairs of the shoe retailed at $250 when they released, but today resale prices can cost you as much as $5000. The Nike Yeezy 2. Not your typical sneaker mask, @zaiddahabi sent me his custom golden…

New Release! No.121 : Way of Wade 4 “Chinese New Year”

My 121st sneaker mask was made from a single pair of “Chinese New Year” Way of Wade 4s by Li-Ning. This mask, like masks 119 & 120, were commissioned by the Chinese athletics company and will be on display in Hong Kong. The masks I make are a reflection of our modern culture through an ageless…

New Release! No. 120: Way of Wade 4 “Overtown” Mask

Back to back mask releases?! Best believe. I’ve got lots of new sneaker masks to share with you, this week brings a Way of Wade 4 trio. Round 1 was crafted from the “Screw” color way, today Round 2 releases made of the “Overtown” color way. The Way of Wade 4 masks were commissioned by…

New Release! No.119: Way of Wade 4 “Screw” Mask

Last December I had the pleasure of working with the Li-Ning brand for Art Basel Miami, I’m glad to say that since those first 5 masks they commissioned 3 more be made from their Way of Wade 4 model. The WoW4 is of course the signature basketball sneaker of Dwyane Wade, who has now left…

Iron Man helmet made from Jordan 5Lab3s

Over the next few days photos will be releasing of another milestone piece. The 117th sneaker mask by Freehand Profit is crafted from four pairs of Jordan 5Lab3s. The helmet is accompanied by a gauntlet (arm), both of which feature working mechanics and lights. It was commissioned by an existing collector ( @d1ooy – who sacrificed a pair…

No.114: Hemp SB Triceratops Gas Mask

It’s time to smoke. Well, if I’m being honest with y’all… it’s always time to smoke. Today being the stoner’s holiday of course I’m bringing you a new mask to celebrate. This is my fourth sneaker mask that functions as a smoke device, in chronological order: No.11 Cheech & Chong SB Gas Mask, No. 82…

More of sneaker mask No. 102!

The LeBron 11 “Terracotta Warrior” Gas Mask was Freehand Profit’s 102nd mask and created for recording artist Kasey Framez. Framez’ upcoming album entitled “Airosole” will feature a comic book illustration by Jose Molestina (@journeystudios) with the hero donning the mask by Freehand Profit. FP also designed a Guerrilla Art Squadron version which can be spotted in…

New Release! Terracotta Warrior LeBron 11 Gas Mask

My 102nd sneaker mask was created for up and coming recording artist Kasey Framez. Made from a single pair of “Terracotta Warrior” LeBron 11s, the mask will become part of his musical persona as he prepares his debut album. Kasey came out to the Bay Area for our photo shoot and I talked more with him about…