No.199: adidas Dame 5 “Black Panther” Helmet

There are so many masks to be made, I’m often asked when I’ll get around to creating masks of our favorite pop culture icons. Often the answer is “When the time is right.” Sometimes that means finding the right collector or collaborator, sometimes that means finding the right shoe. adidas and Marvel delivered with the…

No. 198: adidas Harden Vol 3 “Iron Man” Helmet

The Endgame is nigh! With the final installment of the Avengers saga at hand, or should I say gauntlet, we’re all anxious to find out if our heroes can rally against Thanos. Avengers: Endgame is in theaters tonight! There’s a bittersweet excitement surrounding Avengers: Endgame. For more than a decade we’ve watched this saga unfold….

No.197: adidas Pro Vision “Captain Marvel” Helmet

Few things have had the influence and impact on me that comic books have had. And for me, it’s been Marvel since day one. As a kid I was obsessed with X-Men, Spiderman and the entire Marvel Universe. Today I’m pleased to present 3 Marvel hero masks I created for the launch of the “Heroes…

New Mask Release! No.193: adidas Alphabounce Mask

My 193rd sneaker mask was created from a mix-matched pair of adidas Alphabounce. I bought a pair of the Easy Coral/Sun Glow color way for my wife Besty. She wore them immediately and frequently and every time she did I had sneaker envy. So I went hunting for a pair of Size 12 Women’s (10.5…

adidas #FR3AK Helmet

View this post on Instagram It’s that dog in you. The new #FR3AK Ultra has arrived, featuring #Primeknit and #BOOST. Out 4.13.18. A post shared by adidas Football (@adidasfballus) on Apr 10, 2018 at 9:59am PDT Oooo I’ve been waiting to share this one with you! Once again I was hired by the good folks…

No.165: Yeezy 350 Storm Shadow Mask

Slayin’ demons like Jubei as my blade swings, Storms of shadows spin as my blade sings. Masked, hired to do the dirty work; Monk of malice, brutal brushwork. Murderous mayhem, Hell’s handiwork. Sole assassin, master of self, elemental. Servant to the arts, daily dealing Devils deaths gentle. Vigorous vengeance dealt violently. Shinobi sneakers sneak silently….

No.153 : adidas EQT Support ADV Primeknit Mask

If you haven’t heard yet, I’ve got a new EQT sneaker mask exhibit on display in Sydney, Australia. I created 2 brand new masks from the newly released adidas EQT Support ADV Primeknit. The 153rd sneaker mask comes to us in a grey and white color way. Check out the full gallery below…

No.152 : adidas EQT Primeknit Balaclava

For my newest exhibit in Sydney I created 2 new sneaker masks from pairs of the adidas EQT Support ADV Primeknit. The first which will be unveiled in this post is my 152nd sneaker mask since 2010 and is inspired by the classic knit balaclava – commonly referred to as a ski mask.   Peep…

New #EQT Sneaker Mask Exhibit by Freehand Profit

I’m proud to announce Sydney as my most recent exhibit location! The show focuses on the adidas EQT in its many forms, including 2 brand new sneaker masks made from the adidas EQT Support ADV Primeknit. Brought to you by @andpeople_au x @footlocker_au x @adidasau VIA Foot Locker Australia: The EQT re-purposed through purely authentic design and…

No. 151: EQT Quetzalcoatl Sneaker Mask

Quetzalcoatl is a Mesoamerican deity who dates back before the Mayan and Aztec cultures, his name translated from the Nahuatl language means “feathered serpent”. Also known as La Serpiente Emplumada (The Plumed Serpent), worship of Quetzalcoatl at Teotihuacan was first recorded in 1st Century BC. Quetzalcoatl was a God of wind and wisdom. “When I…

Freehand Profit catches Sneaker Fever in Mexico City

Last week the notorious sneaker mask maker, Freehand Profit, took his talents to South… of the border. Mexico City to be exact, for Mexico’s premium sneaker show – Sneaker Fever 2017. In conjunction with adidas Mexico, Sneaker Fever brought the sneaker artist to exhibit 6 of his one of a kind adidas sneaker masks. Freehand…

No. 138 adidas NMD R2 PK Mask

As promised, today marks the 7th mask released in 7 days. All of them are a part of the SNEAKERHEADS by Freehand Profit exhibit now on display with @adidasNYC at 115 Spring St. If you can make it to NYC between now and the 21st you can see all 7 of the masks on display…

No. 137 adidas EQT Support Ultra Mask

Seven new masks made from adidas Originals sneakers are now on display with @adidasNYC at 115 Spring St. The exhibit, titled “SNEAKERHEADS by FREEHAND PROFIT”, will be up through 3/21. “Even in limited editions the sneakers are mass produced for the most part, so sacrificing a few pairs to create something one of a kind is…

No.136: adidas EQT Support 93/17 Mask

“My love for sneakers comes from my life long love of Hip-Hop and Hip-Hop culture. I grew up firmly believing in the 4 elements (Graffiti/DJing/Breaking/MCing) and that the 5th element was participation. It wasn’t enough to listen, Hip-Hop is a community as well as a culture so it’s important to add to it. This is…

No.135 : adidas Dragon OG Mask

“Personally, as a Hip-Hop head, the adidas Superstar was the first sneaker I remember hunting in high school, looking high and low for a pair with red stripes. My friend came back from a trip out of town with a pair and I was devastated. Later, during MASK365 I chose a pair of Def Jam…

No.134: Solar Red NMD Mask

Another one! Today marks the opening of the SNEAKERHEADS by Freehand Profit exhibit at @adidasNYC 115 SPRING ST. If you’re in NYC be sure to stop by sometime between now and the 21st for a look at 7 new and unique sneaker masks made from @adidasOriginals. By now you’ve likely seen the NMD masks I…

No.132 adidas EQT Support ADV Gas Mask

Yesterday @adidasNYC and @FreehandProfit announced that, starting tomorrow (3/8), seven brand new sneaker masks will be on display at 115 Spring St. It has been an incredible experience to be a part of the adidas Originals #ORIGINALis campaign. In case somehow you missed the global rollout check out the write up from adidas and the video that…

No.133 adidas EQT Support ADV Mask

The word is finally out, I’ve been eager to share the news and the new masks with you all. There’s SEVEN new adidas Originals masks to share with you and I’ll be unveiling those throughout the week… but the big news is if you’re in NYC you can swing by the adidas Originals store in…

New Release! No.127 adidas NMD R1 Mask #ORIGINALis

Originality. Something that seems both lost and yet rediscovered in a world made up of 7 billion individuals. OG to originality, adidas Originals just launched it’s “ORIGINAL is never finished” campaign: We feature visionaries from the worlds of music, art, skate, and sport. Reaffirming the notion original is never finished, the film features a remix of…

The Freehand Files: No.67 Adidas x JS Denim Wings Gas Mask

Reminescent of Mercury‘s winged helmet, my 67th sneaker mask was created for Rosewood San Diego from a single pair of adidas X Jeremy Scott Denim Wings. It features the Profit ambigram embroidered on a denim wrapped canister, the denim for which actually came from an old pair of Akademiks jeans I kept for just such…

The Freehand Files: No. 55 Top Ten 2000 Gas Mask

Originally released August 15, 2013 – the 55th sneaker mask was created for and modeled by Iman Shumpert, shooting guard for the Cleveland Cavaliers. The mask was made from a single pair of the Adidas Top Ten 2000 City Pack. Check the gallery below for remastered photos of our shoot in Venice, CA.

The Freehand Files: No. 34 Adidas x Kara Messina Pro Shell Gas Mask

Another mask that was featured as an exclusive in my 2012 art book, Army of the Undeadstock. This piece, modeled by my beautiful and talented wife Betsy, wasn’t released online until nearly 2 years later on September 1, 2014. Want more never before seen masks? Don’t fret, there are a bunch more masks that have…