No. 138 adidas NMD R2 PK Mask

As promised, today marks the 7th mask released in 7 days. All of them are a part of the SNEAKERHEADS by Freehand Profit exhibit now on display with @adidasNYC at 115 Spring St. If you can make it to NYC between now and the 21st you can see all 7 of the masks on display…

No. 137 adidas EQT Support Ultra Mask

Seven new masks made from adidas Originals sneakers are now on display with @adidasNYC at 115 Spring St. The exhibit, titled “SNEAKERHEADS by FREEHAND PROFIT”, will be up through 3/21. “Even in limited editions the sneakers are mass produced for the most part, so sacrificing a few pairs to create something one of a kind is…

No.136: adidas EQT Support 93/17 Mask

“My love for sneakers comes from my life long love of Hip-Hop and Hip-Hop culture. I grew up firmly believing in the 4 elements (Graffiti/DJing/Breaking/MCing) and that the 5th element was participation. It wasn’t enough to listen, Hip-Hop is a community as well as a culture so it’s important to add to it. This is…

No.135 : adidas Dragon OG Mask

“Personally, as a Hip-Hop head, the adidas Superstar was the first sneaker I remember hunting in high school, looking high and low for a pair with red stripes. My friend came back from a trip out of town with a pair and I was devastated. Later, during MASK365 I chose a pair of Def Jam…

No.134: Solar Red NMD Mask

Another one! Today marks the opening of the SNEAKERHEADS by Freehand Profit exhibit at @adidasNYC 115 SPRING ST. If you’re in NYC be sure to stop by sometime between now and the 21st for a look at 7 new and unique sneaker masks made from @adidasOriginals. By now you’ve likely seen the NMD masks I…

New Release! No.127 adidas NMD R1 Mask #ORIGINALis

Originality. Something that seems both lost and yet rediscovered in a world made up of 7 billion individuals. OG to originality, adidas Originals just launched it’s “ORIGINAL is never finished” campaign: We feature visionaries from the worlds of music, art, skate, and sport. Reaffirming the notion original is never finished, the film features a remix of…

New Release! No.123 Tiffany SB Dunk Low Mask

“Wait, wait, wait… Freehand, I thought you said you don’t use a shoe twice. Haven’t you already made a Nike SB x Diamond Supply mask?” – you say. That is, if you’ve been paying attention. And you’d be right. My 83rd sneaker mask was a gas mask made from the fondly nicknamed “Tiffany” Dunk Highs…

New Photos! 3Lab5 Hellafant Gas Mask

I’ve been keeping something special on ice and since it’s the 1 year anniversary of the release on my 100th sneaker mask here’s a look at never before seen, unreleased photos of No.100, the 3Lab5 Hellafant Gas Mask. Since it’s release it has been featured in USA Today and reset the tone for many masks to follow….

New Release! No. 125: Sport Blue III Gas Mask

“Each mask I create reflects its own heroes and demons – because within each of us, and therefore as a society as a whole, we constantly search for our humanity between our hopes and fears. Our modern culture is not without rituals, these masks and the sacrifice of coveted sneakers are a way of examining…

Golden Yeezy II Horus Mask Pt.III

The Pharaohs of Ancient Egypt were the embodiment of Horus, the falcon-headed sun God (which is the Greek name, in Ancient Egyptian he was referred to as “Heru”). Son of Osiris and Isis, brother of Set, his miracle birth (thousands of years before Christ) brings some to believe Horus is the basis for the story…

Golden Yeezy II Horus Mask Pt. II

Yesterday I unveiled my 118th sneaker mask, made from custom golden Yeezy IIs. Today I’m bringing you photos I took of it while in NYC earlier this summer. Along with the Yeezy Horus mask I also photographed the 5Lab3 Iron Man helmet and a soon to be released Command Force Stormtrooper. The shoot went down with the help…

New Release! No.118 : Golden Yeezy II Horus Mask

My 118th sneaker mask marks another important milestone, the destruction of one of the most coveted sneakers in the world today. Pairs of the shoe retailed at $250 when they released, but today resale prices can cost you as much as $5000. The Nike Yeezy 2. Not your typical sneaker mask, @zaiddahabi sent me his custom golden…

New Release! No.121 : Way of Wade 4 “Chinese New Year”

My 121st sneaker mask was made from a single pair of “Chinese New Year” Way of Wade 4s by Li-Ning. This mask, like masks 119 & 120, were commissioned by the Chinese athletics company and will be on display in Hong Kong. The masks I make are a reflection of our modern culture through an ageless…

@Reshoevn8r Art by @FreehandProfit & @BetsyVanDeusen

Earlier this summer the sneaker cleaner brand Reshoevn8r held an art contest for all the talented sneakerheads out there with a $1000 Grand Prize! The winners were announced recently and we’re excited to unveil our entries. Congrats to the winners! Freehand Profit: Folks may be surprised that the entry wasn’t a sneaker mask – but…

@Mache275 x @FreehandProfit Iron Man Set

I’m proud to present the very first Mache Customs x Freehand Profit collaboration. Orchestrated by @D1ooy (a shared client), one of the best known sneaker customizers in the world, @Mache275, transformed the 5Lab3 “War Machine” Helmet and arm into the Avenger himself, Iron Man. A project a LONG time in the making. My guy @freehandprofit and I cooked…

War Machine Helmet made from Air Jordans

Yesterday the first photos were released of the Jordan 5Lab3 Iron Man / War Machine by Freehand Profit. Today we get a better look at his 117th sneaker mask, worn by Eli “Lantern” Neal ( @eli_lantern_neal ) as well as a first look at the arc reactor that Freehand Profit built to accompany the helmet…

SneakerCon Atlanta ReCap via @8and9 PLUS CHOP FOOTAGE

Last weekend I was in Atlanta for SneakerCon alongside the team from 8 and 9. Thanks to Marino of Team 8 and 9 for capturing the beautiful chaos that is the greatest sneaker show on Earth! Click here to see the full recap by 8 & 9.

No.90: Infrared Air Max 90 Gas Mask

No.90: Infrared Air Max 90 Gas Mask When you need something fresh, grasp for Air. – Freehand Profit Happy #AirMaxDay 2015 everyone! In celebration of the timeless Nike silhouettes designed by the legendary Tinker Hatfield, the world laces up their favorite pair of Air Maxs. Being that 2015 is the 25th anniversary of one of…

#MARCHoftheUNDS Starts Now! Presenting the Miami Nights Gas Mask by @FreehandProfit

Today kicks off #MARCHoftheUNDS – What is that you ask? This month we’ll be doing giveaways and contests, as well as releasing new & improved styles and colors of lace locks, and of course I’ll be bringing you never before seen sneaker masks as well. BE SURE TO FOLLOW @freehandprofit ON IG & TWITTER FOR THE FULL #MARCHoftheUNDS EXPERIENCE! To kick it all off is…

Instagram Feature: @FreehandProfit

100,000 likes in the first half hour – that’s a helluva thing to wake up to! Welcome to my newest followers and BIG BIG thanks to the more than 91,000 of you who were supporting prior to the feature. Check out the feature on the Instagram blog: Check out the full interview below: IG: How…