No.112: Nike SB PRod 7 Gas Mask

  It will come as no surprise that my biggest inspiration has always been Hip-Hop. I was 10 years old in ’93 and the newest in Hip-Hop would be considered one of the Golden Eras of Hip-Hop, even nearly 25 years later many die-hards hold music released in the years to come as the standard…

No.147: Pinnacle Jordan I/IV “Rengar” Sneaker Mask

What up folks? I got another new sneaker mask release for you this week. This one has been waiting on me to get around to editing the photos but the schedule in the studio is getting back to “normal”. So today I’m proud to share another unforgettable piece. A lion mask with 4 foot dreads,…

No.150: Puma Suede Classic Mask for Champs Sports

Keep the hits coming! Here’s another one of a kind sneaker mask release by Freehand Profit. This time it’s his 150th sneaker mask, created for Champs Sports from a few pairs of Pume Suede Classics. We could say more but let’s let him tell it, hit play on this epsiode of ILL-ustrated and then check…

No.152 : adidas EQT Primeknit Balaclava

For my newest exhibit in Sydney I created 2 new sneaker masks from pairs of the adidas EQT Support ADV Primeknit. The first which will be unveiled in this post is my 152nd sneaker mask since 2010 and is inspired by the classic knit balaclava – commonly referred to as a ski mask.   Peep…

New #EQT Sneaker Mask Exhibit by Freehand Profit

I’m proud to announce Sydney as my most recent exhibit location! The show focuses on the adidas EQT in its many forms, including 2 brand new sneaker masks made from the adidas EQT Support ADV Primeknit. Brought to you by @andpeople_au x @footlocker_au x @adidasau VIA Foot Locker Australia: The EQT re-purposed through purely authentic design and…

No. 151: EQT Quetzalcoatl Sneaker Mask

Quetzalcoatl is a Mesoamerican deity who dates back before the Mayan and Aztec cultures, his name translated from the Nahuatl language means “feathered serpent”. Also known as La Serpiente Emplumada (The Plumed Serpent), worship of Quetzalcoatl at Teotihuacan was first recorded in 1st Century BC. Quetzalcoatl was a God of wind and wisdom. “When I…

Freehand Profit catches Sneaker Fever in Mexico City

Last week the notorious sneaker mask maker, Freehand Profit, took his talents to South… of the border. Mexico City to be exact, for Mexico’s premium sneaker show – Sneaker Fever 2017. In conjunction with adidas Mexico, Sneaker Fever brought the sneaker artist to exhibit 6 of his one of a kind adidas sneaker masks. Freehand…

Optimus Prime helmet made from sneakers!

Transformers: The Last Knight NOW IN THEATERS! I was invited to be a part of a sneaker art event at the Nice Kicks shop in Los Angeles last week. In celebration of the newest Transformers movie release I created a one of a kind Optimus Prime helmet from Nike Air Huaraches. More than meets the…

No.140 : DB6 Pit Bull Gas Mask

The DB6 Pit Bull Gas Mask was first displayed in Zurich, Switzerland at Sneakerness as part of Cadillac x Freehand Profit “Dare Greatly” artist feature. The one of a kind piece was commissioned by @d1ooy in the UK, and will accompany his other 2 custom sneaker masks (the DB5 Angler Fish & 5Lab3 Iron Man Helmet)….

Cadillac Europe x Freehand Profit Sneaker Mask

This past weekend my passion for sneakers and masks took me all the way to Zurich, Switzerland for Sneakerness. Thanks to Cadillac Europe for inviting me to be their featured artist as part of their “Dare Greatly” campaign. Cadillac Europe commissioned a custom sneaker mask that would reflect Cadillac style, which attendees of Sneakerness Zurich…

#StarWarsDay! No.115 Command Force Stormtrooper Helmet

May the Fourth is a special day for all the scruffy nerf herders out there. A day to celebrate The Force and a galaxy far, far away. It may seem silly to outsiders, but let’s be honest if you’re not into Star Wars, you may be taking yourself too seriously. George Lucas forged a modern…

AFEW x Diadora x Freehand Profit “Highly Addictive” Mask

German sneaker boutique, AFEW has a new collab with Diadora releasing April 22nd. To celebrate the release AFEW commissioned Freehand Profit, sneaker mask maker, to work his magic on the V7000 “Highly Addictive”. The mask, like the sneakers, play with the idea of our addiction to sneakers. Pills pop on the insole as well as…

New Sneaker Masks for Air Max Day 2017

March 26th marks a new type of holiday, a sneakerhead holiday – Air Max Day. This year Nike celebrates 30 years of Air Max. The Nike air bubble revolutionized the industry, and my personal collection. With Air Max 1, 90s plus Jordan 3s and 5s monopolizing my sneaker obsession that little pill shaped window is…

No.128: Gel Lyte III “Reshoevn8r” Gas Mask

IF, and that’s a big “if”, there’s one way to spot a true sneakerhead… it’s clean kicks. Whether it’s basketball sneakers, luxury brand silhouettes, cross trainers, runners… if you got a love for what’s on your feet it’s important to keep them clean. Luckily Reshoevn8r has tons of ways to keep your shoes looking so…

No. 138 adidas NMD R2 PK Mask

As promised, today marks the 7th mask released in 7 days. All of them are a part of the SNEAKERHEADS by Freehand Profit exhibit now on display with @adidasNYC at 115 Spring St. If you can make it to NYC between now and the 21st you can see all 7 of the masks on display…

No. 137 adidas EQT Support Ultra Mask

Seven new masks made from adidas Originals sneakers are now on display with @adidasNYC at 115 Spring St. The exhibit, titled “SNEAKERHEADS by FREEHAND PROFIT”, will be up through 3/21. “Even in limited editions the sneakers are mass produced for the most part, so sacrificing a few pairs to create something one of a kind is…

No.136: adidas EQT Support 93/17 Mask

“My love for sneakers comes from my life long love of Hip-Hop and Hip-Hop culture. I grew up firmly believing in the 4 elements (Graffiti/DJing/Breaking/MCing) and that the 5th element was participation. It wasn’t enough to listen, Hip-Hop is a community as well as a culture so it’s important to add to it. This is…

No.135 : adidas Dragon OG Mask

“Personally, as a Hip-Hop head, the adidas Superstar was the first sneaker I remember hunting in high school, looking high and low for a pair with red stripes. My friend came back from a trip out of town with a pair and I was devastated. Later, during MASK365 I chose a pair of Def Jam…

No.134: Solar Red NMD Mask

Another one! Today marks the opening of the SNEAKERHEADS by Freehand Profit exhibit at @adidasNYC 115 SPRING ST. If you’re in NYC be sure to stop by sometime between now and the 21st for a look at 7 new and unique sneaker masks made from @adidasOriginals. By now you’ve likely seen the NMD masks I…

No.132 adidas EQT Support ADV Gas Mask

Yesterday @adidasNYC and @FreehandProfit announced that, starting tomorrow (3/8), seven brand new sneaker masks will be on display at 115 Spring St. It has been an incredible experience to be a part of the adidas Originals #ORIGINALis campaign. In case somehow you missed the global rollout check out the write up from adidas and the video that…

No.133 adidas EQT Support ADV Mask

The word is finally out, I’ve been eager to share the news and the new masks with you all. There’s SEVEN new adidas Originals masks to share with you and I’ll be unveiling those throughout the week… but the big news is if you’re in NYC you can swing by the adidas Originals store in…

PASTE Magazine Interview with Freehand Profit

I recently had the pleasure of speaking with Carolina Mesarina from PASTE Magazine. In my most recent interview we discuss my upcoming show at Rosewood, why art is important and where the work might lead me next… Paste: Do you hope to keep working with sneakers in the future? Are there any other materials you hope…