Seven new masks made from adidas Originals sneakers are now on display with @adidasNYC at 115 Spring St. The exhibit, titled “SNEAKERHEADS by FREEHAND PROFIT”, will be up through 3/21.
“Even in limited editions the sneakers are mass produced for the most part, so sacrificing a few pairs to create something one of a kind is important to the work. It’s also very multi-faceted. Over the course of almost 150 masks and 6 years later I’m able to explore different issues and ideas through my sneakers masks. So it’s also important that I’m speaking from a personal place, acknowledging what could be a seen as a materialistic vice and channeling that energy into passion that can be productive. The masks touch on issues of identity while also questioning if we’re filtering the negativity by masking it with positivity , or are we simply hiding and suppressing our emotions. Some masks, namely my sneaker gas mask work are a reflection of a world at war, civil unrest and environmental destruction at a time where we are still in love with the fly and flashy.” – Freehand Profit
This marks the 6th adidas sneaker mask released this week, be sure to check them all out here on the Blog and at FreehandProfit.com