“My love for sneakers comes from my life long love of Hip-Hop and Hip-Hop culture. I grew up firmly believing in the 4 elements (Graffiti/DJing/Breaking/MCing) and that the 5th element was participation. It wasn’t enough to listen, Hip-Hop is a community as well as a culture so it’s important to add to it. This is as true of community and culture in general as it is of subcultures. And as a visual artist I was drawn to graffiti and fashion. In middle school and high school I was writing graffiti, that’s where the name ‘Freehand Profit’ originated from. I earned a merit scholarship to an art college in DC, one I would have lost if I had gotten caught at any point. So I put my spray cans on ice so not to jeopardize my education. Probably for the best, my blackbook work was always better than my can control. I saw sneakers and their mix of materials and colors in much the same way I saw the textures and colors in graffiti. The masks I make now are really the organic conclusion of a lifetime devoted to art & Hip-Hop. Sneakers, especially adidas, have been hugely influential ever since Run DMC had a stadium of fans holding their shelltoes above their heads. The sneaker is an icon of Hip-Hop culture so I am re-imagining that icon.” – Freehand Profit
Seven new masks made from adidas Originals sneakers are now on display with @adidasNYC at 115 Spring St. The exhibit, titled “SNEAKERHEADS by FREEHAND PROFIT”, will be up through 3/21.