It has been an incredible experience to be a part of the adidas Originals #ORIGINALis campaign. In case somehow you missed the global rollout check out the write up from adidas and the video that has already seen more than 20 million views :
If you can’t make it to SOHO before 3/21 don’t fret, each day this week I’ll be releasing photos here and on FreehandProfit.com. Yesterday’s EQT Support ADV Mask was made from 2 pairs, today’s release is made from the same style but a different color way and just a single pair.
One of the most common questions I’m asked is: “How long does it take to make a mask?”
Well that depends, how long do I have to make it? What am I making? How much material do I have? On average I would say that a mask takes 6-8 weeks… but there’s very little standardization about making one of a kind works of art. Time frame is the first factor. I’ve made a mask from a single shoe in a day, one mask took 72 weeks. These 7 masks for @adidasNYC were created in just over 2 weeks, but the number of hours spent working in those weeks was concentrated, meaning every waking moment was spent mask making. And while art is not a time clock, it is not as if punching in for a certain number of hours dictates the art’s value, I do feel that time spent could be something to consider when listing or titling art. When art is listed or titled you’ll often see it presented like this:
Artist Name, Title, Year Created.
Example: Freehand Profit, No. 133 adidas EQT ADV Gas Mask, 2017.
Some will go on to list Medium (i.e. art materials/technique), Dimensions, and even go on to credit who the art belongs to, where it’s on display or who it was on loan from or donated to the museum or gallery.
Example: Mixed Media Sculpture & Digital Photography. 18″x 14″ x 12″. Showing at @adidasNYC 155 Spring St
But why not give the audience the chance to consider the time the artist spent. There doesn’t have to be a hierarchy between fast and slow work once there’s transparency there. If an artist can make something beautiful or moving in 15 minutes then there’s a beauty in the spontaneity, the speed would clearly be important to the process so why not share that understanding with your audience? I guess at this point I’m straight up asking, let’s talk about this artists and art lovers… does knowledge of the time spent on a work of art allow for further understanding?
Speaking from a personal vantage point, I share that info in a masks’s story when it’s important. Balance is something I have mentioned that I seek out in my work, so I like having some masks raw and some polished, some have a week to make it from my mind to reality – other concepts need time to plan and build a foundation. The things I learn working in a variety of time frames and project parameters become techniques that strengthen the body of work as a whole.
CHECK OUT THE FULL GALLERY BELOW