Golden Yeezy II Horus Mask Pt.III

The Pharaohs of Ancient Egypt were the embodiment of Horus, the falcon-headed sun God (which is the Greek name, in Ancient Egyptian he was referred to as “Heru”). Son of Osiris and Isis, brother of Set, his miracle birth (thousands of years before Christ) brings some to believe Horus is the basis for the story of Jesus.

Golden Yeezy II Horus Mask by Freehand Profit
The 118th sneaker mask created by Freehand Profit. Made from a single pair of custom golden Yeezy IIs. Inspired by the Ancient Egyptian God, Horus. Find out more about the work on FREEHANDPROFIT.com.

Ancient civilizations and cultures have long been an interest of mine, few have pulled at me like Ancient Egypt. That inspiration has often found it’s way into my work. Many of you can recall the King Tut gas mask I designed as part of my Guerrilla Art Squadron series, nicknamed Tutbebombin – referencing my other major influence graffiti and the term “bombing” as used to refer to the act of getting up/tagging/painting. #Tutbebombin hit as t-shirts, patches, socks and even 2 sizes of lace locks. Let’s not forget the #ScarabLocks or Optimus Tut either.

TutLineUP

Another spark in my creative mind, one that led rather directly to this body of work, was a book called “American Gods” by Neil Gaimen. His re-imagining of ancient Gods in modern day in a war with the new Gods of Media and Technology caused me to wonder what the Gods of Hip-Hop might look like. Guaranteed they’d be dripping in gold & platinum (for even the most conscious emcee still craves a platinum record on their wall) and decked out in the freshest kicks. That image in my mind came to life back in 2010 as my very first sneaker gas mask.

Golden Yeezy II Horus Mask by Freehand Profit
The 118th sneaker mask created by Freehand Profit. Made from a single pair of custom golden Yeezy IIs. Inspired by the Ancient Egyptian God, Horus. Find out more about the work on FREEHANDPROFIT.com.

Fast forward 6 years and 100+ masks and No.118, the Golden Yeezy II Horus mask, is a (literally) shining example of my inspirations and influences combined. The masks still examine our worship of material goods while exploring and cultivating culture by infusing ancient traditions into a modern mindset.

Golden Yeezy II Horus Mask by Freehand Profit
The 118th sneaker mask created by Freehand Profit. Made from a single pair of custom golden Yeezy IIs. Inspired by the Ancient Egyptian God, Horus. Find out more about the work on FREEHANDPROFIT.com.

Even though the Yeezy II has multiple references to Ancient Egypt, the fact that the Red October Yeezy IIs that hit my block were customized gold is what pushed me to transform them into Horus. The Ra/Horus emblem on the Yeezy II tongue has always jumped out at me, it’s design is so well done that as a designer I actually find it a bit hypnotic. But when I saw it in gold it called for me to bring Horus to life. If the shoes had been red it’d look like a cardinal, not a celestial falcon headed God – gold carries that power.

Golden Yeezy II Horus Mask by Freehand Profit
The 118th sneaker mask created by Freehand Profit. Made from a single pair of custom golden Yeezy IIs. Inspired by the Ancient Egyptian God, Horus. Find out more about the work on FREEHANDPROFIT.com.

I created a custom was sceptre for the final photo shoot, for those who don’t know what a was sceptre is here’s the breakdown from Wikipedia: the was (“power, dominion”) sceptre is a symbol that appeared often in relics, art, and hieroglyphics associated with the ancient Egyptian religion. It appears as a stylized animal head at the top of a long, straight staff with a forked end.

Golden Yeezy II Horus Mask by Freehand Profit

Action figures… #ComingSoon

A photo posted by Freehand Profit (@freehandprofit) on

Big thanks to Jason Seals for modeling and for his help putting this shoot together. Jason is a longtime friend and was one who shared his knowledge of Egyptology, Numerology & astral travel. All of which fuel my insatiable imagination.

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