100th Mask Unveiled: 3Lab5 Hellafant Gas Mask

The 100th sneaker mask created by Freehand Profit. Made from 2 pairs of Jordan 3Lab5s. Find out more about the work on FREEHANDPROFIT.com.
The 100th sneaker mask created by Freehand Profit. Made from 2 pairs of Jordan 3Lab5s. Find out more about the work on FREEHANDPROFIT.com.

I’m proud to present my 100th sneaker mask, made from Jordan 3Lab5s nicknamed the “Hellafant”.

The 100th sneaker mask created by Freehand Profit. Made from 2 pairs of Jordan 3Lab5s. Find out more about the work on FREEHANDPROFIT.com.
The 100th sneaker mask created by Freehand Profit. Made from 2 pairs of Jordan 3Lab5s. Find out more about the work on FREEHANDPROFIT.com.
I began thinking about this particular photo shoot before I even chopped the shoes. I wanted so badly to have an elephant included in the shoot, but being aware of issues facing the world’s wildlife I knew it wasn’t going to be easy. As a kid my grandparents took me to zoos and circuses, in the ’80s there wasn’t a summer that went by that I didn’t find myself riding on the back of an elephant. Being so close to such amazing creatures instilled an awe and respect at a young age. Nowadays animal rights activists have put an end to that. And while we all can agree that no one wants to see animals mistreated, what really happened in the case of Ringling Bros Circus who were forced to change their policy on elephants based on malicious & false accusations by animal rights groups. Read more from CNN, and USA Today:

“What’s particularly obnoxious about the litigation brought on by radical animal rights groups, including the Humane Society and the American Society for the Prevention of Cruelty to Animals (ASPCA), is that it was summarily dismissed in court. In fact, these plaintiffs ended up paying Feld for bringing such outrageous claims. Just last year, the Humane Society and other animal rights groups paid a $15.75 million settlement to Feld after their lawsuit alleging elephant abuse was found without merit.

Two years earlier, the ASPCA was ordered to pay Feld $9.3 million after making false claims against the company in court. These groups aren’t just having their claims thrown out; they’re so egregious that they are compensating Feld and Ringling Bros. for their misdeeds.” –Jeff Stier

Luckily Ringling Bros has proved to be a class act and has used the money from that settlement in the best interests of the elephants. Their last 13 traveling Asian elephants will be retiring to the Ringling Bros. and Barnum & Bailey Center for Elephant Conservation in central Florida.

The 100th sneaker mask created by Freehand Profit. Made from 2 pairs of Jordan 3Lab5s. Find out more about the work on FREEHANDPROFIT.com.
The 100th sneaker mask created by Freehand Profit. Made from 2 pairs of Jordan 3Lab5s. Find out more about the work on FREEHANDPROFIT.com.
In search of an elephant for my shoot I reached out to wildlife sanctuaries along the west coast. I got in contact with Dinah, the elephant manager at Wildlife Safari in Winston, Oregon. Just 6 hours drive from our new studio in Northern Cali, and Dinah informed me that their passion was conservation and educating people through exposure. And just like that I had an appointment with an elephant.

We got to Wildlife Safari on a rainy day – of course! I was worried that maybe the animals might decide to stay in, watch Netflix & Chill. But a playful cheetah pup near the entrance assured me that not even the cats around here were afraid of getting wet. The drive through wildlife safari took us on a course through lion and bear enclosures, past rhinos and bison, giraffes, antelopes and gazels. We were told to meet Dinah at the Elephant Barn, as we rounded a bend we knew we had the right place.

Inside handlers Dinah & Katie introduced me to my co-star – George, a 32 year old African Elephant, orphaned in the wild he has been at Wildlife Safari for 28 years. Like Ganesh, George was missing a tusk so I asked Dinah about it. It had broken off during normal use as often happens, both to tusks and to any tool that’s used for so many tasks. His particular break had happened so deep that he had to have the tusk pulled like a broken tooth. Between photo bursts Betsy and I talked more with Dinah about George, elephants and the dangers they are facing in the wild. I was struck to find out that 100 elephants like George are slaughtered in the wild each day, something I didn’t know when I chose to make an elephant mask as my 100th. The reason as many are aware of is their tusks, their ivory still fetches a high price on the black market. It’s important to keep spreading the message that if we don’t stop the sale and purchase of ivory we will see the last elephants die in our lifetime.

The 100th sneaker mask created by Freehand Profit. Made from 2 pairs of Jordan 3Lab5s. Find out more about the work on FREEHANDPROFIT.com.
Freehand Profit and George.
Much of the money raised at Wildlife Safari goes to further the conservation of elephants and other endangered animals. They are also one of the last places still around that you can have a safe and educational encounter with the world’s largest land animal. No photograph can compare to looking an elephant in the eye. I encourage you to discover the feeling for yourself, SAFELY (for you AND for the animals) if you’re in Oregon or even if you’re not, it’s worth the trip. Say Hi to George for us!

The 100th sneaker mask created by Freehand Profit. Made from 2 pairs of Jordan 3Lab5s. Find out more about the work on FREEHANDPROFIT.com.
The 100th sneaker mask created by Freehand Profit. Made from 2 pairs of Jordan 3Lab5s. Find out more about the work on FREEHANDPROFIT.com.
Each tusk/air canister contains a time capsule, the left containing an SD card – on it the digital files documenting the previous 99 masks. In the right, seeds representing the pursuit of light as well as the poem ‘The Fall of Giants’. Click here to read more about the symbolism between Left & Right. The poem, written by myself, reads as follows (you can click the links within the poem to better understand the references within it):

The Last Great Giants

Paleolithic pantheons of pachyderms

Time won’t soon forget.

But as the last great giants die,

We face one more regret.

Memories of mighty mammoth Mahmud,

who refused to march on Mecca.

The elephant’s year ushers prophets in, 

While we curse Alpha and Omega.

Cosmic creatures captured for cowardly royal courts,

Cast in conquest and 3 ring circus tents. 

Through the Alps with Hannibal, to the Barnum stage,

All the live long while, Ganesh silently laments.

We’ll be haunted by their memory,

Rock walls to Rockwell, wars to Warhol.

Forgotten friendships with Tantor fade

As the final guardians fall.

Not wall, nor spear, nor snake, you see

Nor tree, nor fan, nor rope.

For when the last great giants die,

So too has our hope.

-Freehand Profit

Check out the gallery below, more photos will be releasing tomorrow as well!

5 Comments Add yours

  1. Jorge Cruz says:

    One of the greatest pieces of art that I have ever seen in my life. Crazy because my favorite shoe is the 3lab5 Gamma Blue and you did an amazing job with this trophie. I admire your work although you may never notice me or anything but you truly are an insperation to me. You push me to follow my dreams and acomplish my goals! Thank you so much Mr. Profit

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