The Branding Wars continue and Puma makes its demands known. Style, function and cutthroat performance are desirable attributes in a world destroyed by corporate greed and the collapse of the society. Thousands died in the Second Plague but we had given too much power to our materialism. It wasn’t enough to survive, fresh to death took on a whole new meaning.
Constructed from a pair of Puma sneakers, today’s mask belongs to a series of gas masks redesigned to explore our consumption of branded goods. Hardly speaking from a pulpit, I’m a sinner – an addict to style.
And while we’re at it let’s check out the interview Freehand Profit did with Phusol Studios about MASK365.