FAQ

Thanks for coming by to find out more about me and my work. Here is a set of Frequently Asked Questions I put together, if you have any other questions leave it as a comment and I’ll get back to you! – Freehand Profit

  • Why? Why do you cut up shoes? Why do you make masks? How did you come up with the idea? What made you start making these masks? The masks I create are part of a body of work I’ve been working on for a few years now. It started out as part of my daily, year-long project called MASK365. (I made/drew/created/designed/assembled a mask every day from 5/17/2010-5/17/2011 – inspired by Noah Scalin’s Skull-A-Day & in conjunction with my good friend Charlton Yu’s Burger365 project) My focus was on gas masks and I was looking for new ways to customize these iconic masks since paints chips, peels and flakes off of the rubber and latex gas masks. The first piece was made from a Gucci handbag that Sebastian Bleak‘s mom was going to throw out because it was falling apart. I chose to work with sneakers because I wanted to use a material that was special to me. Being a Hip-Hop head since the early 90s and artist all my life sneakers represent a cultural visual language much like graffiti (which was my artistic weapon of choice from middle school through high school and still lingers to this day and also where the name ‘Freehand Profit’ came from). Besides these influences and inspirations the work also explores issues of identity, fear, branding and materialism. I don’t look to preach through my work but instead to spark conversations as a community, to discuss these aspects of the culture we create and propagate. More on the different issues can be read throughout FREEHANDPROFIT.com in the various blog posts and artist statements, click here to view posts regarding Army of the Undeadstock (originally titled Branding Wars).The work also fights a dangerous mentality facing our generation as we fight to keep everything deadstock or in mint condition. This has altered the “sneakerhead” community in a way that has long time ‘heads and even some newbies feeling fed up. Instead of following individual tastes and rocking our kicks, we’ve been surrounded by resellers and collectors who are more concerned with perceived public value of their kicks rather than staying true to the passion that sparked our interest in the first place. Everyone should do what they like with their kicks, I ain’t gonna tell you how to live but I’m here to endorse making memories in those kicks because even the best made Js rot away after years on the shelf. Like the homies at 8 and 9 Clothing say: “REAL HEADS ROCK THEIR KICKS”
  • Do you sell your masks? Do you offer commissioned work/custom masks? Where can I buy one? How much? I am currently not taking any more orders/commissions. You can find out more about purchasing a mask here. The starting price for commissions is $3000 plus materials (you supply the shoes) and shipping. Each piece is a 1 of 1, I will do just about any sneaker once, for example I’ve done the Black Cement IIIs already so there won’t be a second mask made with those BUT other colorways of the Jordan 3s are available. Turnaround is about 8-10 weeks, however there is a waiting list. Based on the current waiting list, orders placed now can be expected to be completed towards the end of 2015. (Rush services available at a premium). A 50% deposit is required up front, that secures your place in line and reserves your choice of shoe. Specialty work like the Toro IV mask or Adidas Stormtrooper helmet start at $5000. Thanks again for your support.

    Please email gary@freehandprofit.com for more info.

    MASKS CURRENTLY AVAILABLE (FOR SALE)

    PLEASE EMAIL FOR INFO/PRICING

    1. Kings Pride 11 Gas Mask
    2. Nike SB Boba Fett Helmet
    3. Adidas x Kara Messina Gas Mask
    4. New Balance x Nice Kicks 1500 Gas Mask
  • How do I contact you? Shoot me an email, gary@freehandprofit.com. I try to reply to every email but your patience is appreciated as every hour I spend replying to emails is an hour I’m not in the lab creating new work.
  • Do you offer freelance design work? I enjoy working with a variety of design clients. Email me at gary@freehandprofit.com for rates.
  • Do the masks work? Are they functioning gas masks? Technically, yes. Very little is done to alter the gas masks that I use as base material. Each gas mask filter has an opening/intake on the bottom to allow air in to be filtered. I usually cover this with the sole of the shoe, so if a new filter/air canister is installed then they are still functioning gas masks. HOWEVER, these are art pieces and are not intended for use as a safety device. Most of the gas masks I use are surplus/vintage masks and no longer meet safety standards anyway.
  • Are you available for collaborations? Maybe! I enjoy collaborating so shoot me an email- gary@freehandprofit.com.
  • How long have you been making these masks? The first piece was the Gucci Handbag Gas Mask published on freehandprofit.com during MASK365 on October 29, 2010.
  • How do I make one myself? How do I get started? Books? Materials? Inspirations? NIKE says it best, “Just Do It.” I had never really worked in this type of capacity, my art had previously meant paintings, drawings and the like. Practice with shoes you pickup at Goodwill or at an outlet (that’s how I started). If you’re already a creative type the best advice in the world (in my humble opinion) is to start your own daily project like MASK365. There’s a great community of folks who have done so, are doing so or are thinking about it. Noah Scalin has published great books like 365: A Daily Creativity Journal and Unstuck! that can help you along the way.
  • Where/how do you get your shoes/gas masks? I get my shoes and masks just like anyone else. Various websites, sneaker shops, surplus stores, and of course eBay.
  • How long does it take to make a mask? One of these days I’ll have to get an actual count of hours but I hate to think of making art as punching a clock. I simply spend the time it takes to get each mask done, on average from start to finish though is about 4-6 weeks. Paint and glues require different dry and cure times, materials get shipped in quickly or slowly, some shoes are tougher to deconstruct than others, and so on. There’s a lot of stages to each piece and a lot of problem solving, sometimes things come together much quicker.
  • Can I donate sneakers to you/your work? If you really mean “donate” then of course. I can’t guarantee that they’ll be used in my work or how they’ll be used but I appreciate the support.
  • Have you ever made kid sized masks? Not yet, I should have grabbed some of those Cool Grey Flips when they dropped. I do plan to make a mask or two from GS sizes.

FAQ

  1. Why? Why do you cut up shoes? Why do you make masks?

  2. Do you sell your masks? Do you offer commissioned work/custom masks? Where can I buy one? How much?

  3. How do I contact you?

  4. Do you offer freelance design work?

  5. How many shoes does it take to make a mask?

  6. Are they working gas masks?

  7. Are you available for collaborations?

  8. How long have you been making these masks?

  9. How do I make one myself? How do I get started? Books? Materials? Inspirations?

  10. Where/how do you get your shoes/gas masks?

  11. How long does it take to make a mask?

  12. Can I donate sneakers to you/your work?

  13. Have you ever made kid sized masks?

22 thoughts on “FAQ

  1. I would like to know if you can make a ski/goggle mask and how much would it cost to make it done please get back to I’m really interested thank you

    • Pulled from the answers above…average cost of a commissioned mask is $1500-3000 plus materials (you supply the shoes) and shipping. Each piece is a 1 of 1, I will do just about any sneaker once, for example I’ve done the Black Cement IIIs already so there won’t be a second mask made with those BUT other colorways of the 3s are available. Turnaround is 6-8 weeks, however there is a waiting list. A 50% deposit is required up front, that secures your place in line and reserves your choice of shoe. Thanks for your support!

      • OK I’m ready to purchase. Have not been really into shoes lately with having a family and all. Yet I am an artist and I appreciator great epic work. These will go in my theater upstairs along with many more over time. Please tell me where to start and if you have any shoe suggestions.

  2. Dog hmu lol crazybhow u started to get down on my birthday and shit and the hole thing about the little kids mask trust u should i always tell ppl its a mask i know but what he does it just madness trust no one in the world got shit on you when you come out wi5h such gangsta shit like this. I say go for the little kids maskd. One day when i can buy one ima save it for my sons because you and i know its gonna be very different in the future. As in paint ball or lazer tag like i want my kids to be like dad can i use ur mask and i want to say yes thats what i saved it for so that ppl in the future can see what gary lockwood came out with when i was 21 22 in a couple of month s 05171991 trust i love all ur work man just dont have money to grab anything but anyway i can help you blow up even more let me know dog hmu when ever i live close to the basement and i know they would love some of ur shit there cuhz its so legit like reall art man trust hmu maybe i can do something to help ur business grow to other states maybe countrys idk how but theres a way for anything in this life you know just have to find a cheat code hmu 3234819009 garys my name i write YARG you switch the g and the y it spells out gary i follow u on instagram follow me so u can see my daily life in what i do so u can see im not just some one trying to knock ur hustle

    • Hi Jenna,

      The midsole is the source of deterioration on Jordans. For the most part I don’t use the midsoles in the actual masks, with the exception of small accents like the teeth from the Vs. These parts may deteriorate but the mask as a whole will not.

  3. hi i ama kid thats been getting into mask making and have a few questions. how can i get a mask to fit the particular shape of a face (not a gas mask). Also how can i use the midsoles of a shoe?

  4. Can you make one-piece wide lens gas mask that actually works/ and /can you do anything other than shoemasks I’m just curious //..cause your shoe masks are awesome I like them they are amazing if I do want to buy ? (But low on funds) can you do a plate lens (full size face shield one) instead of dual lens (two lens)

  5. Hey man I’m a big fan of your work I’m a 15 year old boy that customizes shoes and I was looking for a gas mask and I thought one of these would be perfect. How can I get one? And how much would it cost?

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