Rick and Ro from Detroit’s sneaker shop Burn Rubber. BR is notorious in my sneaker rotation for the New Balance 580 “Blue Collars”, other notable collabs with Reebok like the “Apollo Young” Questions will be hitting the Chopping Block in 2013. Those of us watching the sneaker game would be short sighted not to be watching what players Rick & Ro of BR are up to. Lucky for us they made it entertaining as hell… just what we expect from Burn Rubber- quality material, unique vision and superior execution. Kudos fam!
And they came out the gate strong with an appearance by Eminem, watch as they redefine our meaning of “holy grail”.
WATCH EPISODE 1 of DETROIT RUBBER NOW!
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Rick Williams of BR: @rickwlms on IG & Twitter
Ro Coit of BR: @ohshitrospit on IG & Twitter